Saturday, Jul 02, 2022
Outlook.com

How SRK Is Still The Go-To Choice For Family-Centric Brands

How SRK Is Still The Go-To Choice For Family-Centric Brands

In an exclusive conversation with Outlook, ad-guru Prathap Suthan talks about SRK's popularity as a brand endorser, and how the recent controversy around his 23-year-old son, Aryan Khan, won't affect his position in the ad-world.

02 November 2021
The Good, The Bad, The Ugly: Why Advertisements Have Always Been A Sensitive Issue In India

The Good, The Bad, The Ugly: Why Advertisements Have Always Been A Sensitive Issue In India

The recent targeting of promotional campaigns for allegedly hurting sentiments affects delivery of relevant social messages.

29 October 2021

Sex Sells: Intelligent Strategy Or Yet Another Tool To Objectify Women?

The question is, is using sex as a tool to sell a product inherently unethical?

Texas Attorney General Suing Google Over Alleged Anti-Competitive Ad Tech Practices

Texas Attorney General Suing Google Over Alleged Anti-Competitive Ad Tech Practices

The suit accuses Google of abusing its market power to rig auctions for placing ads and drive up online advertising pricing.

17 December 2020

Postcards From The Newsroom

Living in the global village also means living with the global village idiots. We shouldn't romanticise Old Media: but democracies need news organisations.

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13 October 2020
Trolling, Boycott Calls Force Tanishq To Withdraw Ad

Trolling, Boycott Calls Force Tanishq To Withdraw Ad

The ad which showed a pregnant Hindu woman in a Muslim household was attacked for 'promoting love Jihad' and `fake secularism'.


14 May 2020
Who Said Coronavirus Is a Damper? Brands Ride On Creativity To Go Bullish

Who Said Coronavirus Is a Damper? Brands Ride On Creativity To Go Bullish

Trusted brands like Dettol and Lifebuoy found new ways to sell since hygiene was the buzzword during the coronavirus pandemic


25 November 2019
24 Hours In Life Of Chetan Sashital: His Master's Voice And Daily Journey of Being A 'Kaansen'

24 Hours In Life Of Chetan Sashital: His Master's Voice And Daily Journey of Being A 'Kaansen'

Chetan Sashital is a voice artist in Mumbai. In a career spanning 30 years, he has dubbed for 30,000-plus characters, including Sachin Tendulkar, Big B and...


18 May 2019
Like It Or Not, Big-Spending Political Parties Find New Playing Field In Facebook

Like It Or Not, Big-Spending Political Parties Find New Playing Field In Facebook

If social media is a rage, how can political parties be far behind? And when it's election time, propaganda rules the roost. Facebook ran all the way to the...


18 April 2019
Congress' <em>'Chowkidaar Chor Hai'</em> Ad Banned By Election Commission In Madhya Pradesh

Congress' 'Chowkidaar Chor Hai' Ad Banned By Election Commission In Madhya Pradesh

Chief Election Officer V.L. Kantarao has directed action against the Congress for the 'Chowkidaar Chor Hai' advertisement, besides issuing a notice to the...


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19 April 2019
MS Dhoni: Goodluck Charm, Talismanic And An Advertiser’s Delight

MS Dhoni: Goodluck Charm, Talismanic And An Advertiser’s Delight

With success, Mahendra Singh Dhoni’s fortunes have upwardly mobile. The former Indian captain gave India a spot among the highest earners in sports and...


07 April 2019
Political Ad Campaigns On Facebook Cross Rs 10 Cr, BJP Supporters Continue To Lead

Political Ad Campaigns On Facebook Cross Rs 10 Cr, BJP Supporters Continue To Lead

The BJP had about 1,100 ads and spent over Rs 36.2 lakh, while other pages like 'My First Vote for Modi' and 'Nation with NaMo' also had large spending.


04 April 2019
J&K Govt 'Informally' Stops Ads To Leading Urdu Daily In Kashmir

J&K Govt 'Informally' Stops Ads To Leading Urdu Daily In Kashmir

The Jammu and Kashmir government had earlier stopped government advertisements to two English dailies, 'Greater Kashmir', the largest in terms of circulation,...


25 March 2019
After Railway Tickets, Air India Boarding Pass Has PM Modi Pictures; Airline Says Looking Into It

After Railway Tickets, Air India Boarding Pass Has PM Modi Pictures; Airline Says Looking Into It

Air India said the boarding passes featuring the photographs of Prime Minister Narendra Modi, which were third-party advertisements, would be withdrawn if they...


09 April 2019
Time’s Filter: Made For Each Other

Time’s Filter: Made For Each Other

They are the faces that launch a thousand products. Some are famous now; some are forever touched by the magic of old ads.


15 March 2019
ICC-GoDaddy Deal Proves Demand For ‘Daddy Cool’ Dhoni Is Still Growing

ICC-GoDaddy Deal Proves Demand For ‘Daddy Cool’ Dhoni Is Still Growing

GoDaddy will use Dhoni’s photos etc. in its advertisement campaign during the upcoming World Cup and related events.


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14 March 2019
Google Banned Over 2 Billion Misleading Ads In 2018

Google Banned Over 2 Billion Misleading Ads In 2018

Through its 'Bad Ads Report', Google shares key actions and data to keep the ecosystem safe through its policies across platforms.


11 March 2019
For First Time In Lok Sabha Polls, Candidates Will Have To Advertise Criminal Records

For First Time In Lok Sabha Polls, Candidates Will Have To Advertise Criminal Records

The Election Commission said that candidates with criminal antecedents are required to publish information in this regard in newspapers and through television...


22 February 2019
Winners And Losers In Naveen’s Blitzkrieg

Winners And Losers In Naveen’s Blitzkrieg

Odisha sarkar’s ad spend is drawing more flak than ever


22 January 2019
Google To Bring More Transparency To Online Election Ads, Provide Details On Public Platform

Google To Bring More Transparency To Online Election Ads, Provide Details On Public Platform

"To bring more transparency to the online election ads, Google will introduce an India-specific Political Advertising Transparency Report and searchable...


09 January 2019
Govt Increases Print Media Advertisement Rates By 25%

Govt Increases Print Media Advertisement Rates By 25%

An Information and Broadcasting Ministry release said that the decision has come into force immediately and will be valid for a period of three years.


03 January 2019
Kia Sportage: The SUV In TV Commercial Is NOT Coming To India

Kia Sportage: The SUV In TV Commercial Is NOT Coming To India

The Kia advertisement you might have seen is more a brand-building exercise


04 December 2018
How IIT Delhi Fought And Won To Protect Itself From 'Co-branding' At Delhi Metro

How IIT Delhi Fought And Won To Protect Itself From 'Co-branding' At Delhi Metro

The college approached the Delhi High Court which ordered that disclaimers be put up to clearly establish that IIT has no association with FIITJEE.


17 November 2018
Lalitaji for Surf, Kamasutra Couple... Best Works Of Ad Guru Alyque Padamsee

Lalitaji for Surf, Kamasutra Couple... Best Works Of Ad Guru Alyque Padamsee

The brains behind unforgettable ad campaigns died on Saturday in Mumbai.


17 November 2018
Ad Guru And Theatre Personality Alyque Padamsee Dies At 90

Ad Guru And Theatre Personality Alyque Padamsee Dies At 90

Mr Padamsee was best known for his role as Muhammad Ali Jinnah in 1982 historical drama "Gandhi".


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