New Delhi [India], July 27 : WATConsult, India's leading and most awarded digital and social media agency, part of the Dentsu Aegis Network, has launched its latest report on the current state of the Internet of Things (IoT) industry in India.
This report is the second offering from their latest property WATInsights, under its market research division, Recogn.
The key findings of the report are, that there has been an increased adoption in India in recent years with a major share from the Industrial IoT segment. The sectors investing heavily are Manufacturing and Smart Cities / Public utilities. In the consumer IOT segment, Smartwatches and health and fitness bands have the highest usage and intention to purchase.
"IOT is one of the significant trends that will impact all businesses by 2020 and the findings from our latest WATInsights report reflect that. Innovation and broader awareness among consumers in the coming years will lead the IOT market in India to grow at 41 percent CAGR," said founder and CEO WATConsult, Rajiv Dingra.
WATConsult, which recently completed 10 years, is India's leading and most awarded digital and social media agency founded by Rajiv Dingra in the year 2007. A part of Dentsu Aegis Network, it has received more than 100 awards and recognitions in the field of digital media marketing.
It has won seven Agency of the Year awards over last four years which include 'The Most Progressive Digital Agency Award' at CMO ASIA Singapore, 'The Social Media Agency of the Year 2014' at Socialathon Delhi, 'Boutique Media Agency of the Year' at Media Ace Awards, Mumbai, The Campaign Agency of the year India (Bronze) at the Campaign Asia Awards, Digital Agency of the year at DOD awards 2016, the most recent Digital Agency of the Year at Delhi Ad club awards 2017 and Marketing Agency of the Year at MCube 2017.