Mumbai, Apr 13 Financial services conglomerate Choice Group today said it has picked up stake in Delhi-based startup EasyGov for an undisclosed amount.
The startup operates an app which enables common citizens to access government schemes with ease.
EasyGov app with 5,000 government schemes is available in 12 languages and is also supported by Social Alpha, an initiative of Tata Trust, Rajan Anandan and the Nasscom 10K startup incubator, according to a release.
Arun Poddar, director, Choice Group said with this investment, the company has forayed beyond its core business of financial services into the Indian startup ecosystem by backing initiatives that matters to billions of Indians by helping them gain access to Government schemes and services.
"Going beyond our financial commitment, we will also play a strategic role in collaborating with government bodies and taking the EasyGov solution to its logical conclusion," he added.
Amit Shukla, founder, EasyGov said, "We are sure that this investment and association would help EasyGov in achieving its coveted objective of creating a huge social impact."