Varun joins ShopX as Vice President of Product Management and will be a part of ShopX's leadership team, the city-based company said in a statement here.
He will work closely with co-founders Amit Sharma (CEO) and Apoorva Jois (COO) to help it to achieve its mission of organizing commerce in India through technology to make it accessible and valuable to everyone, it said.
Prior to ShopX, Kirti was a Principal Product Manager with Amazon India, where he was responsible for building India-specific product innovations to improve key customer inputs such as Pricing, Inventory, Affordability and Selection, it said in a release.
"This is an exciting time for ShopX as we are scaling up our retailer base rapidly with a sharp focus on unit economics and profitability.
With our digital offline model, we have been able to offer a wide range of products across categories through our 45,000 plus retailer network," ShopX CEO Amit Sharma said.
Within 18 months of launch, ShopX has empowered 45,000 small retailers in 230 towns across 10 states in the South and West of India, serving more than 3 million customers, the company said.
The company aims to provide the 600-million middle-income population in India (as against the current 50 million active internet buyer base) access to e-commerce through its retailer network, it added.