During his monthly radio address to the nation, 'Mann Ki Baat', the Prime Minister had pitched for launching a "new mass movement" against single-use plastic from October 2, the birth anniversary of Mahatma Gandhi.
The commercial loss of a few crores incurred on such films, if any, should not jolt either SRK's stature as a superstar or his multi-million empire. He can easily withstand a few knocks in his quest for quality cinema.
Hits and flops are an intrinsic part of the show business and an actor, howsoever big, has to take his flops in his stride. The Indian cinema history is replete with examples of the failure of good films, let alone the awful ones.