The e-KYC (Know Your Customer) service will provide seamless customer on-boarding during online application process for the company''s life insurance solutions, Tata AIA Life said in a release.
This will make Tata AIA Life''s end-to-end digital sales system, which enables remote purchase of its life insurance solutions, more efficient.
The move is also in line with the measures to combat the COVID-19 pandemic, the release said.
"The e-KYC technology is especially helpful in the current scenario of maintaining physical distancing. It further underlines our continuous effort to enhance consumer experience without compromising on their security and safety," Tata AIA Life Executive Vice President & Head of Operations Yusuf Pachmariwala said.
The company said it has already introduced several measures like bank KYC, digital pre-submission calling, tele and video medical examination report, online Permanent Account Number and bank account validation, robotic process automation and optical character recognition that has made the process of buying life insurance simple, convenient and paperless.
Tata AIA Life will soon also extend the service for verification of agents as part of ''Know Your Agent'' (KYA) requirement, it added. PTI KPM RVK