The News Scroll 03 May 2017  Last Updated at 4:25 pm

Milind Soman backs natural health food start up Ontherun

Milind Soman backs natural health food start up Ontherun
outlookindia.com
1970-01-01T05:30:00+0530

Mumbai, May 3 Celebrity and fitness evangelist Milind Soman has invested an undisclosed amount in health food brand Ontherun of Stayfit Enterprize.

He will also be the brand ambassador the company, according to a statement issued here.

Ontherun currently sells energy bars and granola, and the products are available in Pune, Mumbai, Goa, Delhi and Noida through retail, and pan-India through online distribution channels and the brand website.

"The health and wellness food segment is nascent and scattered and we plan to capture approximate 10 per cent market share in the healthy on-the-go food category in the next three years. Stayfits revenue target is approximately Rs 2 crore this year and hit the Rs 50 crore mark in the next five years," Shilpa Phadke, founder and director, Stayfit Enterprize said.

They also plan to extend the category with new products in the coming months. PTI DSK

---------------------------------------------------------- ShopClues sharpens its focus on fashion

Mumbai, May 3 Online marketplace ShopClues today announced their focus on building fashion as a fast-growing category.

The company is focused on value and mid-price segments which today comprises 75 per cent of the online fashion market.

"We have exponentially scaled up our offerings in this category including clothing, jewelery, fashion accessories and footwear," Radhika Aggarwal, co-founder and chief business officer, ShopClues.Com said.

Presently, the Lifestyle category contributes to 50 per cent of ShopClues’ total orders - between men’s clothing, women’s clothing, footwear and accessories, she added.

The fashion GMV has doubled in 2016-17 over the previous fiscal.

Disclaimer :- This story has not been edited by Outlook staff and is auto-generated from news agency feeds.
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