The earliest issues of Outlook, in 1995, took note of that great shot advertising ‘Tuff Shoes’. Milind Soman and then girlfriend Madhu Sapre in a brawny, glistening clinch, limbs crossed and splayed, a draped python keeping private the mentionables, their gloriously toned, unclothed bodies a revelation for those who’d just swallowed Hum Apke Hai Kaun whole. That ad raised the predictable cry of ‘immorality’, then petered away. This brilliant run by the supremely fit Soman on his 55th birthday, clicked in Goa by wife Ankita Konwar, is fit to be inserted in that pristine first scene of Chariots of Fire. Goa Suraksha Manch’s complaint of ‘obscenity’ is, of course, balderdash, and the charge against Soman a shame. But if that august body spreads its calumny wider, would Goa not lose its place in the tourism sun?