The News Scroll 09 November 2017  Last Updated at 4:32 pm | Source: PTI

UE LifeSciences in distribution partnership with GE Healthcare

UE LifeSciences in distribution partnership with GE Healthcare

Bengaluru, Nov 9 (PTI) UE LifeSciences Inc, a USA-India based med-tech startup, today announced a distribution partnership with GE Healthcare to commercialise its iBreastExam (iBE) in countries across South Asia and Africa.

The partnership brings together UE LifeSciences' skills to design and develop mobile health innovations, and GE Healthcare's sales, marketing and distribution expertise in these markets to enable early detection of breast cancer in the developing world, the company officials said.

"iBreastExam can truly create access where none exists  right now across our partnership geography," UE LifeSciences founder and CEO Mihir Shah told reporters here.

Over 75,000 women have been screened in the country with  the help of iBreastExam and 100-plus breast cancer cases identified in partnership with 40-plus private healthcare, government institutions, non-profit and CSR initiatives, he said.

UE LifeSciences said IBreastExam is an innovative,  validated mobile breast health solution designed for use by  primary health workers, obstetricians and gynaecologists to  identify breast abnormalities in healthy, asymptomatic women  during a routine health checkup.

Being a radiation-free and painless test further makes  iBE suitable to women at primary care locations such as a  doctor's clinic, community health centres, health camps or a  hospital's out-patient department, he said.

The partnership provides a significant opportunity to  commercially scale-up iBE across India, South Asia, Africa and South-East Asia and improve breast cancer related outcomes in these regions, GE Healthcare Sustainable Healthcare Solutions President and CEO Terri Bresenham said.

"With the wealth of engineering talent that we have in this country, with the gap in healthcare system being out of reach, particularly for rural population, we need to play a different role," she said.

"So our goal is to help bring startup companies like UE LifeSciences together with what we can provide - scaled distribution, service and support model across vast regions of the world," she added.

IBE is a "Made in India" device developed by a team of 20-plus scientists, engineers and clinicians with USD 1.3 million in grant funding from Pennsylvania Department of  Health (CURE Grant), University City Science Center (QED &  DHA), Drexel University (Coulter Programme) and Unitus Seed Fund (StartHealth grant).

It is currently commercially available in India, Myanmar and Botswana.

     The project has been mentored and invested by Kiran  Mazumdar-Shaw of Biocon, Dr Ranjan Pai of Manipal Education  and Medical Group and Unitus Seed Fund, a social impact  investor in affordable healthcare innovations.

Stressing on the need to "downstage" ancer, Mazumdar-Shaw said it is a difficult task as most people only go for diagnosis when it is too late.

Stating that innovations like iBreastExam should be made a standard of care, she said "The moment you downstage cancer and you detect it early it converts from cancer care to cancer cure. I think governments also need to adopt this because when we look into diagnosis and diagnostics that is about preventive healthcare."

Pointing out that today more lives were being lost to  breast cancer in India than any other country in the world, Shah said it is not only the most commonly occurring cancer in India, it occurs in one in 28 women over their life time, and of that half the cases were in women under 50 years of age.

He said survival rate was about 52 per cent that means India is losing one out of two women to breast cancer, which is in contrast to the US where nine in ten survive.

Three published clinical validation studies showed 83-86  per cent sensitivity and 88-94 per cent specificity for iBE to detect clinically relevant breast abnormalities, company officials claimed.

Disclaimer :- This story has not been edited by Outlook staff and is auto-generated from news agency feeds. Source: PTI
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