Coimbatore, July 19 (PTI): City-based SourceTrace, in
association with AgNext, has created a platform for food
safety and fair trade for agriculture and food business.
Considering the global concern over food safety amid the
COVID-19 lockdown and the pandemic, AgNext and SourceTrace
combined their solutions and signed a memorandum of
understanding (MoU) and created the platform, TraceNext.
The new platform can provide a complete value chain
traceability with an assurance of quality from the farm to
TraceNext provides seamless solution to agriculture and
food businesses ensuring complete control over quality and
guarantee safe food to their consumers.
In the coming years, traceability is going to be the
most critical technology to ensure food safety," CEO of
SourceTrade Venkat Maroju said in a press release on Sunday.
The new platform is the only solution that can provide
food businesses, regulatory bodies and consumers the
information they need to ensure food safety.
It would also change how food businesses and consumers
interact and what information is exchanged.
"We are looking at a complete transformation of the food
eco system," Maroju said.
The platform fills the gap which is needed for providing a
one-stop seamless solution for food origin and quality for
effective trade, procurement, production and consumption of
"The potential to transform value chains is limitless,
AgNext CEO Taranjeet Bhamra said.
As food moves through global food value chains,
assessments and traceability of the food remain subjective or
non-existent leading to losses in procurement, trade,
storage, production and consumption.
Digitisation of such value chains towards making food safe,
trackable and of desired consumer quality needs to be
accelerated and implemented at a faster pace than ever, the
SourceTrace, working across 28 countries, is a leading name
in traceability and has already implemented solutions across
diverse sectors such as fruits and vegetables, organic
cotton, vanilla, aquaculture, flavors and fragrances, spices,
honey and more.
AgNext solves the problem of quality by bringing the best of
the technology world for agri businesses. PTI NVM
Disclaimer :- This story has not been edited by Outlook staff and is auto-generated from news agency feeds. Source: PTI
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