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How Music In Management Can Make Or Break A Product Or A Service, Rebuild Lives

Music

How Music In Management Can Make Or Break A Product Or A Service, Rebuild Lives

Music makes B-school grads sensitive, provides them a new life perspective and helps them come to grips with problems at hand

Going hand-in-hand: GIM campus in Goa

Somewhere midway in the plot in Childhood’s End, a classic sci-fi novel by British writer Arthur C. Clarke, planet Earth has been peacefully taken over by a superior alien species.

The aliens, ‘Overlords’, as the 1953 novel describes them, go on to familiarise themselves with the way their subjects on earth go about their lives. In course of satiating their curiosity about the native species, the Overlords attend a musical concert. Incidentally, music, as a concept, is alien to the “highly cerebral” aliens, who had just conquered the earth and rendered the space race between the United States and the Soviet Union infructuous.

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