Saturday, Jun 25, 2022
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Popular Karachi Restaurant Under Fire For Using Painful 'Gangubai Kathiawadi' Scene For Marketing

Popular Karachi Restaurant Under Fire For Using Painful 'Gangubai Kathiawadi' Scene For Marketing

A popular restaurant in Pakistan's biggest city Karachi has come under fire after it used a popular scene from Alia Bhatt's ‘Gangubai Kathiawadi’ movie to promote a men’s day at the eatery.

19 June 2022
Demand For Gig Workers Up 22% In May, Led By Sales, Marketing Roles: Report

Demand For Gig Workers Up 22% In May, Led By Sales, Marketing Roles: Report

Organisations mainly look for gig workers to fulfil roles in business development, field sales, last-mile delivery, digital promotion, brand promotion and...

15 June 2022

Creating Good Content Is The Need Of The Hour: Janak Bhanushali

Janak Bhanushali is an Indian producer who has spent two decades in the entertainment industry with expertise in marketing. Janak Bhanushali has produced Songs...

“My Knowledge Of The Entertainment And Media Industry Gave Me The Confidence To Launch Digital N Beyond” – Digital N Beyond Founder Anshu Jhunjhunwala

“My Knowledge Of The Entertainment And Media Industry Gave Me The Confidence To Launch Digital N Beyond” – Digital N Beyond Founder Anshu Jhunjhunwala

Digital N Beyond is known for coming up with innovative digital marketing strategies and campaigns that nobody in the market had earlier envisioned. The...

07 June 2022

Nick Ponte Helps Local Businesses With Their Marketing

Nick Ponte and his team have proven to be the go to for local businesses and large corporations alike when it comes to driving massive amounts of traffic,...

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06 April 2022
Shoppers Paradise 'Boho Bazaar' To Return To Capital After Two Years

Shoppers Paradise 'Boho Bazaar' To Return To Capital After Two Years

The three-day shopping carnival, now in its third edition, will be held at the JLN stadium in Delhi.


27 March 2022
Event Industry Is Poised To Grow At A Rate Of 25-30% In 2023: Deepak Choudhary

Event Industry Is Poised To Grow At A Rate Of 25-30% In 2023: Deepak Choudhary

During the FY 2019- 2020, this was a Rs. 10,000 crore industry which primarily included the events hosted by the corporate world, award functions, concerts,...


07 March 2022
Of Inflated Box Office Collections And Success Parties

Of Inflated Box Office Collections And Success Parties

A deep dive into understanding the latest marketing gimmick of success parties held within days of a film’s release, if the reality is something else.


25 February 2022
Study Abroad: Is Scholarship A Marketing Gimmick To Trap Students?

Study Abroad: Is Scholarship A Marketing Gimmick To Trap Students?

According to some experts, scholarships have become a marketing gimmick to attract foreign students as they pay four times more fees than any local...


13 November 2021
Brand Factor: Did Influencers Push Up Diwali Sales?

Brand Factor: Did Influencers Push Up Diwali Sales?

Brands continue to tap influencer marketing this festive season to push sales, drive revenue


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16 October 2021
Why Are Social Media Influencers Giving Brands A Miss

Why Are Social Media Influencers Giving Brands A Miss

Increasingly, brands are collaborating with social media influencers for promotions and marketing. But, not all such tie-ups materialise. Three content...


11 June 2021
Harnessing COVID-19 To Reboot Business Of Life – Experts Share Tips At JIMS Conclave

Harnessing COVID-19 To Reboot Business Of Life – Experts Share Tips At JIMS Conclave

The pandemic may have thrown life out of gear but experts see COVID as an opportunity to reorient businesses and livelihoods


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