Why Fashion Loves Cal

Why Fashion Loves Cal
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  • Some of India's finest crafts people—embroiderers, block-printers, zari-workers—live in and around the city, and labour costs are comparatively low
  • Bengal's rich artistic and design tradition, visible everywhere in Calcutta, is an inspiration
  • Absence of a Page 3 culture gives the designers the space and time to be creative
  • The city's new prosperity, and its old-money families, provide a large, discerning clientele
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