Indian entertainment has created history on the global stage with the release of 11:11, a pathbreaking music video album produced by Bold Framee Entertainment in collaboration with actor-singer Kanwalpreet Singh. The project has officially entered the record books by launching 24 music videos in just 24 Hours, making it the fastest album release ever and one of the boldest experiments attempted in the music industry.
What makes 11:11 extraordinary is its unique approach. Instead of following the familiar model of rolling out singles over months, the makers decided to present all 24 tracks together in a single historic launch. Each song was accompanied by its own music video, offering audiences a continuous 24-minute visual and musical journey. This ambitious concept not only challenged the norms of the industry but also set a precedent for how music can be consumed in the digital age, where attention spans are short and innovation is key.
The album itself is a diverse blend of emotions, stories, and sounds. From soulful tributes like Meri Maa and Mera Bapu Mera Rabb, which tug at the heartstrings, to high-energy tracks such as Punjabi Bhangra, Party Chalegi, and Insta Queen, the collection ensures that it connects with a wide spectrum of listeners. The richness of the project is amplified by the involvement of talented lyricists including Gopi Sidhu, Hakam, Gurbhinder Singh, Ravi, Harmukh Singh, Raju Verma, Arhaan, and Jaswinder Singh, each of whom brought their own distinct style to the album.
Kanwalpreet Singh, who has been the creative face of the project, expressed his pride in being part of this historic achievement. “11:11 is about daring to dream and turning that dream into reality. We wanted to show that Indian music has the power to innovate on a global scale, and this record is proof of that vision. It is not just about speed, but about giving the audience something unique that they will remember for years to come.”
The driving force behind the initiative is Bold Framee Entertainment, founded by Rohit Kumar, who has been steadily building his reputation as a producer and creative visionary. Over the years, Rohit Kumar has produced music videos, documentaries, and designed multiple films and web projects, always striving to bring newness to every production. With 11:11, his company has not only stepped onto the international stage but has also proven that Indian production houses are capable of competing with global standards in both creativity and execution.
For Kanwalpreet Singh, the success of 11:11 comes at an important moment in his career. Widely known for his role in Heropanti 2, Singh has also been riding high on the release of Gabru Gang, where he played the parallel lead. The film, delayed for years due to the pandemic, finally released last month and was warmly received by audiences worldwide. The makers are now preparing for multilingual dubbing to reach a wider viewership. Reflecting on the struggle, Singh shared that when the film was shot in 2019, no one could predict the challenging years that followed. Yet, he expressed relief that the project did not get shelved and joy that it was ultimately embraced by the public.
Completing fifteen years in the entertainment industry this year, Singh’s journey has been marked by persistence and resilience. From his early days in Delhi to facing multiple rejections in Mumbai with the usual “not fit” tag, to gradually carving his place through television shows like Vilayati Bhabi (2019) and Channa Mereya (2022), he has endured the ups and downs that come with an acting career. Now, with new projects on the horizon — including a film with Arbaaz Khan titled Gaddar and two upcoming OTT series — Singh finds himself at a pivotal moment where his versatility as both an actor and performer is being recognized.
During his recent visit to Uttar Pradesh, Singh also revealed a more personal side, speaking fondly about his love for Lucknow’s food culture, especially nihari, chai, and samosas. It was a reminder that despite the grandeur of his current projects, he remains grounded and connected to everyday joys.
With 11:11, both Rohit Kumar and Kanwalpreet Singh have not only set a global record but have also given India a cultural milestone to celebrate. The project demonstrates that innovation in music and cinema does not always come from established international giants, but can emerge from bold creators willing to take risks. By combining creativity, speed, and storytelling, Bold Framee Entertainment has redefined the concept of an album release and positioned Indian entertainment firmly on the global map.
