Battle Over Bharat

Updated on: 7 February 2024 6:05 pm

Battle Over Bharat

	Funds	Pricing strategy	Global Routes
Kingfisher Airlines	Interested in wooing foreign investor; lobbying with the govt to allow FDI/FII in domestic airlines	Slowly raise fares of its low-cost carrier, Air Deccan; woo corporate travellers from Jet	Fly through a US subsidiary if FDI is not allowed; has ordered wide-bodied planes meant for long-haul routes
Jet Airways	Raising $400 million through a rights issue; is opposing Mallya's move, wants to restrict foreign competition	Establish JetLite (Sahara) as a value carrier. Command a slight price premium over low-cost carriers.	Already flying on many routes; waiting for AI-Indian monopoly on Gulf routes to end in 2008
Air India	Has placed an order for 68 777, 787, 737-800; inducting the first of 43 A-320s	Improve efficiency and service; have subsidiaries including full-service and low-cost airlines	Launched an international low-cost airline; expanding foreign networks on lucrative routes