A Nationwide Consumer Poll

A Nationwide Consumer Poll
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Are MNCs Villains Or Victims?

Pesticides in colas, worms in chocolates...do MNCs really follow the quality standards they're so vociferousabout? A nationwide consumer poll.

Do you think the allegations against MNCs are justified?
   
Some competitor is spreading these allegations14
They are justified44
Some form of blackmail7
Someone wants to show MNCs in bad light10
Seeking publicity8
Others4
Don’t know/Can’t say13

Do you think if an Indian company was accused of having worms in its chocolates, it would have attracted as much attention as Cadbury did?
   
Yes36

No

48

Can’t say16
If there were two food products, one made by an Indian company, the other by an MNC, which would you instinctively think was better?   Indian33

MNC

53

Equal Quality14

Do you believe the recent allegations that there is pesticide in Coke and Pepsi, and worms in Cadbury’s chocolates?

  

Yes

58

No26Can’t say16

Do you think MNCs purposely lower their quality standards when they come to Third World countries?

  Yes49No30Can’t say21

Are you willing to pay a higher price for an MNC product than for an Indian one?

Yes40No48Can’t say21

Would you be less shocked if you heard there were pesticides in an Indian-made soft drink, as opposed to Coke and Pepsi?

  Yes43No42Can’t say15

Do you think MNC products are by and large better than Indian products?

  Yes58No29Can’t say13

Do you think MNCs bring outdated products to Third World countries like India?

  Yes46No38Can’t say16

Do you think both Indian and multinational companies get away with poor quality products because our government does not have proper quality norms?

  Yes80No10Can’t say10

All figures in percentage


Methodology

Cfore conducted the survey in six metros—Delhi, Mumbai, Chennai, Calcutta, Bangalore and Hyderabad. A randomly selected sample of 1,259 among SEC A and SEC B categories in these cities were interviewed between October 16 and 19. Forty-four per cent of the respondents were women.

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