A Nationwide Consumer Poll

A Nationwide Consumer Poll
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Are MNCs Villains Or Victims?

Pesticides in colas, worms in chocolates...do MNCs really follow the quality standards they're so vociferousabout? A nationwide consumer poll.

Do you think the allegations against MNCs are justified?
     
Some competitor is spreading these allegations 14
They are justified 44
Some form of blackmail 7
Someone wants to show MNCs in bad light 10
Seeking publicity 8
Others 4
Don’t know/Can’t say 13

Do you think if an Indian company was accused of having worms in its chocolates, it would have attracted as much attention as Cadbury did?
     
Yes 36

No

48

Can’t say 16

If there were two food products, one made by an Indian company, the other by an MNC, which would you instinctively think was better?
     
Indian 33

MNC

53

Equal Quality 14

Do you believe the recent allegations that there is pesticide in Coke and Pepsi, and worms in Cadbury’s chocolates?

   

Yes

58

No 26
Can’t say 16

Do you think MNCs purposely lower their quality standards when they come to Third World countries?

   
Yes 49
No 30
Can’t say 21

Are you willing to pay a higher price for an MNC product than for an Indian one?

Yes 40
No 48
Can’t say 21

Would you be less shocked if you heard there were pesticides in an Indian-made soft drink, as opposed to Coke and Pepsi?

   
Yes 43
No 42
Can’t say 15

Do you think MNC products are by and large better than Indian products?

   
Yes 58
No 29
Can’t say 13

Do you think MNCs bring outdated products to Third World countries like India?

   
Yes 46
No 38
Can’t say 16

Do you think both Indian and multinational companies get away with poor quality products because our government does not have proper quality norms?

   
Yes 80
No 10
Can’t say 10

All figures in percentage


Methodology

Cfore conducted the survey in six metros—Delhi, Mumbai, Chennai, Calcutta, Bangalore and Hyderabad. A randomly selected sample of 1,259 among SEC A and SEC B categories in these cities were interviewed between October 16 and 19. Forty-four per cent of the respondents were women.

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