For nearly a century, Kairasi N Gopaldas Jewellers (NG) has been a name synonymous with trust, purity, and artistic mastery. Established in 1929, the brand has journeyed across 97 glorious years, adorning generations with jewellery that carries stories, emotions, and blessings.
Today, NG stands not only as a heritage business, but as one of the very few Indian family-run legacy companies — alongside some big names like Tata and Kirloskar — to thrive across multiple generations. In the jewellery industry, such continuity is rare and remarkable, making NG a heritage institution in itself.
A Legacy Built on Craftsmanship
Behind every iconic piece lies craftsmanship refined through time. NG proudly operates a state-of-the-art in-house manufacturing unit, powered by modern technology and skilled artisans whose hands bring imagination to life. This allows the brand to maintain complete control over quality, precision and finishing, ensuring every jewel embodies the spirit of Kairasi — a touch of blessing, prosperity, timeless grace and good fortune.
Where Trend Meets Tradition
While legacy defines who they are, modernity shapes who they are becoming. NG evolves with market trends, blending traditional artistry with contemporary aesthetics to create pieces that appeal to both the classic connoisseur and the modern individual. The brand stands where trend meets tradition, crafting jewellery that feels fresh, yet deeply rooted.
More Than Jewellery — A Personal Story for Every Customer
At NG, jewellery is not an accessory — it is emotion, memory, identity.
With extensive customization, every customer holds the freedom to design jewellery that reflects their story. Each customized creation becomes a treasured piece — unique to the wearer and passed on through generations as legacy.
Uncompromising Quality & Ethical Diamonds
Integrity forms the core of every NG creation. The brand uses natural, ethically sourced, dosham-free diamonds, ensuring purity and peace of mind in every purchase. Transparency, certification and authenticity are not offerings — they are values NG has lived by for nearly 100 years.
A Global Presence with a Loyal Clientele
From local beginnings to an international footprint, NG has built strong relationships across borders. The brand is trusted by prestigious institutions like IIM, ISACA, Freemasons Lodge, Round Table International, among others — a reflection of credibility and excellence.
Today, NG operates in India and UAE, serving global customers with jewellery they not only wear, but feel connected to.
Leadership Today — Preparing for Tomorrow
Leading the legacy forward is Mr. Mihir D. Shah (Sriram), CEO of N. Gopaldaas Jewellers. With years of hands-on experience across manufacturing, design, retail and exports, he has reinforced the brand’s foundation while opening paths for innovation and expansion.
Strengthening NG’s international presence is Mr. Darshan Shah, who oversees the brand’s exclusive store in Dubai and manages business to other global destinations. His leadership further reinforces NGJ’s family-driven approach, ensuring that the brand’s heritage, quality standards, and global vision remain consistently aligned across markets.
And now begins the most exciting chapter — the fifth generation joins the story.
The eldest daughter has already joined the business, actively contributing to organizational development and overall growth. The younger ones are preparing to join in the coming years, bringing fresh perspectives, modern thinking, and renewed energy — ensuring continuity of values while embracing the future.
Vision 100 — Our Road to the Centenary
As NG steps into its 97th year, Vision 100 marks a purpose-driven journey to evolve, expand and elevate the legacy into a stronger, wider and globally recognized jewellery house. The next few years signal transformation — from a legacy brand to a global presence.
Vision 100 is built on four clear pillars:
Nationwide & International Expansion
Growth through Franchise and Shop-in-Shop models, making the Kairasi experience accessible across major cities and emerging markets in India and beyond.Fifth-Generation Leadership
A future shaped by new-age thinking, technology adoption and youthful brand expression — ensuring the legacy remains timeless.Scaled Manufacturing Excellence
Strengthening in-house production capabilities with advanced technology, design innovation and artisan development to support long-term expansion.A Stronger Global Identity
Building a contemporary global presence through digital storytelling, partnerships, exhibitions and international positioning.
Vision 100 is a Promise
A promise to the generations who trusted them.
To the artisans who shaped them.
To the customers who believed in them.
And to the next generation who will lead them forward.
It signifies that NG will continue to shine — not only as a business, but as a family legacy, an emotion, and a blessing that people wear.
From 1929 to 2025 and towards a century,
Vision 100 is not the end of the journey — it is the beginning of the future.
