To be sure, there is teething trouble. Getting customers while wearing the ITC tag was easy, but things are proving to be different for a start-up firm. Secondly, funding became a problem as venture funds and high net-worth individuals either showed little interest or attached too many conditions. While Vidvus got 7-8 projects, the operations have run into many bottlenecks. But Venky has not lost heart and feels the potential of the sector is intact. He plans to get into manufacturing by March ’08 and make intermediary products for others. Despite the hurdles, he is confident and determined to give it his best shot. For, the idea has inherent potential and he is loath to the possibility of losing nerve during this gestation period and go back to a regular job. For Venky, it’s still plan A.
Venky Natarajan, 38, ISB
Vidvus Technology Solutions, Coimbatore

Venky Natarajan, 38, ISB
Venky Natarajan, 38, ISB

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