- Domestic, foreign brands increasingly suing for protection of reputation
- Policy changes helped attempts to enforce Intellectual Property Rights through courts
- Companies can improve prospects with original trademarks that don't copy existing ones
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- Amul versus local stores using Amul's name. Status: Recently settled in Amul's favour.
- Intel Corp versus Desiccant Rotors Intl over 'inside' used in DRI's tagline. Settled in Intel's favour out of court.
- Caterpillar Inc versus Mehtab Ahmed over misuse of the marks "CAT" and "Caterpillar" for footwear. Status: Settled in Caterpillar's favour.
- Khoday India, makers of 'Peter Scot', vs. Association of Scotch Whisky Makers. SC upheld Khoday's trademark.
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