- In the 1990s, HLL grew through acquisitions; but then sales stagnated and now even profit margins are getting squeezed due to competition
- Regional competitors had advantages that HLL didn’t enjoy—they could reduce their prices and replicate the latter’s strengths in product innovation and distribution
- Strategies such as focusing on select power brands didn’t yield adequate topline growth despite huge expenses on advertising and promotion
- So, HLL became reactive rather than proactive; now, it has changed its strategy again by reducing number of divisions and forming a panel to take decisions
The Strategic Failures
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The Strategic Failures
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