Sanjana Kapoor

Prithvi Theatre ties up with Ceat for a long-term cultural sponsorship

Sanjana Kapoor
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Does this mean you don't have to scrounge around for sponsors anymore?
Do you have to make compromises while drawing up such contracts?
Why Ceat's Maestro tyres?
Your relationship with Charms had set a trend in cultural sponsorships.
Why did your relationship with Charms and Goldflake end?
Did it hurt your image to tie up with cigarette companies?
Does it mean you are now particular about how they use you?
Is it tough to find sponsors for cultural events?
Have the last three years been tough?
Does tying up with Ceat mean you have to pose with a tyre for them?
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