All In The V

Not tonight, honey? India finds a middle ground between the sheets.

All In The V
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OUTLOOK-MOODS SEX SURVEY
All In The V
Not tonight, honey? India finds a middle ground between the sheets.

Who would have thought that twelve years after ourgroundbreaking survey of the sexual habits and attitudes of urban Indian marriedcouples, we would find that Indians today are having less sex, despite a farmore open and liberal sexual environment? It’s just one of the manyeye-opening findings that turned up in the Outlook-Moods Sex Survey 2008.

The frequency has come down, as compared with 1996, and so has time spent onforeplay. All work and no (fore)play, it would seem, has made Jack a duller boy.More couples in full-time jobs, longer working hours, battling traffic jams onthe daily commute, worrying about pink slips and home loans and terrorism—thetypical pressures of life in the city today have no doubt taken their toll onthe romantic life of urban couples. Fortunately, the scenario isn’t entirelygloomy. Couples may be more pressed for time and energy, but they’re tryingeven harder to squeeze all the fun they can out of life, and they’re more opento experimenting. In 2008, as our survey reveals, there was a lot morespontaneous sex, early morning sex and oral sex; and greater adventurousness intrying out new positions. 

Which city is the most active in oral sex? What is the biggest turn-on forwomen—six-pack abs or a handsome face? What percentage of couples have neverhad an orgasm? In what way have attitudes towards pre-marital sex andhomosexuality changed in the 21st century India? Read on to discover the manyfascinating, illuminating—and surprising—findings of the Outlook-MoodsSex Survey.


Are you and your spouse satisfied with the frequency of sex?

 MaleFemale
I prefer more2414 
Spouse prefers more1128
Both are happy with current frequency5954

12 times a month is how 
frequently couples now have sex,  
down from 14 times a month in 1996


Frequency preference19962008I prefer more often than my spouse1419My spouse prefers more often than me1219Both are happy with current frequency6856
Which features in your spouse arouse you sexually?

Respondents: men


Height

5Hair12Eyes19Face36Breasts52Waist20Buttocks18Slimness12Overall positive25

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43% of Kochi men are aroused by a 
positive attitude;  50% of women 
in Ahmedabad like a muscular physique.


Respondents: women


Height5Eyes16Face31Muscular body37Overall positive28Waist9Buttocks6Slimness8

What is your most preferred time for having sex?


MaleFemaleEarly morning2915Late morning64Afternoon64Evening54Night8390

Preference for morning sex 
has doubled for men;  
59% of men in Ahmedabad prefer it


Overall Time Preference19962008Early morning1422Late morning45Afternoon115Evening35Night5587

Men still initiate most of the sex. ‘Pre-decided’ 
sex isn’t frequent. Spontaneous 
sex has risen from 13% in 1996 to 22% in 2008.


Who initiates sex?
Self29 Partner34 Both37 

Is it pre-decided?


Frequency19962008Always1920Sometimes4358Never1322

How long does it last?


Till both of us are satisfied45Till my partner is satisfied14Till I am satisfied21Not very long20

Mumbai has the highest percentage (65%) 
of people who tried oral sex, 
while Lucknow has the lowest (23%).


Have you ever tried oral sex?


19962008Tried4646Never4354No response11-

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52% of women perform oral sex at the man’s 
request while 40% of men do it 
at their partner’s insistence.


How frequently do you practise oral sex?
19962008Always1416Sometimes3957Rarely2127Never tried18-Rest no response

Despite more people having oral sex, 
43 per cent think it is dirty and 
40 per cent think it is harmful.


Who is more interested in oral sex?Both42Spouse32Me26

Practised more by men, 
masturbation is highest in Kochi (80%) 
and in the age group 20-25 years.


Do you indulge in masturbation?
MenWomenNever Indulged35 58Indulged/indulging 5021No response1521
How frequently do you masturbate?
At least 3 times a day71-2 times a day161-3 times a week25Less frequently52

More males (17%) than females (6%) 
are in favour of multi-partner sex, 
most in the below-25 age group.


Do you favour multi-partner sex?
MenWomenYes176No8394
Did you indulge in multi-partner sex?
Yes8No92
Who initiated?
MenWomenMyself4519My spouse1635Others1223Never indulged2823

Overall 16% did not experience 
an orgasm. But more people are 
having multiple orgasms.


How many orgasms do you experience when having sex?
MenWomenNo orgasm1123One orgasm4659Two orgasms3010Three or more orgasms148

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23% of women don’t have an orgasm, 
up from 9% in 1996. 33% of women in 
Lucknow don’t have an orgasm.


Which activities do you perform after sexual intercourse?
Activity after sex19962008Hold each other4042Fondle each other2129Kiss body parts1529Read books/watch TV275Clean up4128Go to sleep3430

Couples who watch TV or read books 
after sex have  become inclined towards 
caring activities like kissing.


Do you favour sex education in schools and colleges?
MenWomenYes6048No4052

More men than women 
are in favour 
of homosexuality.


Have you indulged in homosexuality?
MenWomenYes147No8693
Should homosexuality be legalised?
Yes17No57Don’t know/ can’t say26

Average foreplay time is highest in Kochi 
at 12 minutes; 8 per cent in Calcutta do not 
indulge in foreplay. In every city, foreplay is down.


How much time do you spend on foreplay?
5-10 minutes4011-20 minutes2421-30 minutes10More than 30 minutes4No foreplay5Less than 5 minutes17

Average time on foreplay 11 minutes


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80% say that society is more liberal 
in discussing sex, but nearly 50% 
refrained from talking about it.


Do people in your social circle talk freely about sex?MenWomenYes5745No3846
How frequently do you have sex with your spouse?
FrequencyMaleFemaleDaily18125-6 times a week1893-4 times a week2919Twice a week1921Once a week817Once in two weeks47Once in a month28Less frequently27

Average frequency per week


With kid3.482.61No kid4.333.16Joint family3.872.70Nuclear family3.652.65

Missionary continues to be the 
most preferred position, a preference 
for new positions was also seen in 2008.


Which position do you practise on most occasions?
Position19962008Man on top7978Woman on top1733Lying sideways1421Standing710Sitting1110Rear entry98Anal sex43

Nearly one-fourth of the 
respondents have had 
sex before marriage.


Are you in favour of pre-marital sex?
Yes24No76

Of those who are in favour:

Men86Women14

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61% of pre-marital sex was with a 
boy/girl friend, the highest in 
Ahmedabad (88%) and Mumbai (81%).


Did you have sex with a person other than your spouse before marriage?
AllMaleWomenYes23423No775897

57 per cent of people who had 
premarital sex had it with 
two or more individuals.


How many people did you have sex with before marriage?
One person432-4 persons375-8 persons99 or more persons11
How old were you when you first had sex before marriage?
Below 21 years 65 6522-25 years 303026 years or more5
All figure in percentage
Methodology 

Outlook-GfK Mode conducted an opinion poll on the sexual habits and attitude towards sex of married couples.

The study was conducted in eight centres across the country—Delhi, Mumbai, Calcutta, Chennai, Bangalore, Ahmedabad, Lucknow and Kochi.

For purposes of comparison we have drawn samples from the same survey centres as in the 1996 survey. 

A total of 1,640 respondents participated in the survey. In each city, 100 males and 100 females in the age group 20-45 years from SEC A, B and C were interviewed with the help of a close-ended questionnaire.


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