Actor Ranveer Singh has surpassed cricketer Virat Kohli to become “the most valued celebrity of 2022,” with a brand value of $181.7 million (Rs 1500 crore).
According to the report, titled “Celebrity Brand Valuation Report 2022: Beyond the Mainstream,” cited by Business Today, Kohli came in second position with a brand value of $176.9 million (Rs 1400 crore). Actor Akshay Kumar, who is also going through a low phase in his career with consecutive flops, was on the third position with a brand value of $153.6 million (Rs 1200 crore).
The list also has South Indian actors such as Allu Arjun and Rashmika Mandanna making their debuts on it. Allu Arjun, who shot to nation-wide fame with his hit Pushpa: The Rise, ranked 20th with a brand value of $31.4 million (Rs 259 crore), while Rashmika Mandanna, who also starred in Pushpa, stood at number 25 with a brand value of $25.3 million (Rs 209 crore).
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Aviral Jain, Managing Director, Valuation Advisory Services, Kroll said 2022 was the second successful year for South Indian movies at the box office, “resulting in many Tollywood faces being sought after in the advertising and media industry nationally.”
Ranveer Singh's last few films didn't do well at the box-office and his fans are hoping for him to make a splash yet again with Karan Johar’s Rocky Aur Rani Ki Prem Kahani. The romantic-comedy also stars Alia Bhatt and is set for a July release. Allu Arjun and Rashmika Mandanna, meanwhile, will return with the much-awaited sequel of their blockbuster, Pushpa, which went on floors last year. The film is expected to release in 2024.
