The C. Krishniah Chetty Group, a heritage jewellery brand established in 1869 in Bengaluru, has introduced an integrated wedding solution titled Magnificent Weddings. The initiative combines jewellery purchase with curated event services, addressing a growing demand among urban Indian consumers for simplified and cost-conscious wedding planning.
C. Krishniah Chetty Group is a family-run Indian jewellery business with over 155 years of continuous operation. Recognized for its historical connections with royal families and its legacy of craftsmanship, the group has served multiple generations across South India. Its flagship showrooms in Bengaluru attract a wide customer base, offering traditional and contemporary collections.
The company has also established sub-brand - crash.club, which focuses on modern, experimental jewellery, including lab-grown diamonds. C. Krishniah Chetty operates a multi-category business, manufacturing and retailing jewellery made from gold, diamonds, silver, platinum, and alternative materials.
Magnificent Weddings was established as a combined service that merges wedding jewellery procurement with event execution. According to internal data from the company, the offering enables customers who purchase jewellery worth ₹7 lakh or more from C. Krishniah Chetty to access event services valued at ₹8 lakh, all covered under a consolidated amount of ₹15 lakh.
The scope of event services includes:
Access to a wedding venue at Bengaluru’s Palace Grounds
Catering and hospitality
Floral decor and stage design
Entertainment arrangements
Event coordination and logistical support
A vibrant mocktail bar and more - a total of 16 luxury offerings
The jewellery component includes access to C. Krishniah Chetty’s core collection as well as offerings from its crash.club brand, which incorporates lab-grown and stylistically distinct designs. The bundled format is designed to address two primary customer concerns: cost inflation in the wedding industry and the complexity of coordinating multiple vendors.
The concept is developed in response to changing preferences among younger couples and nuclear families. As noted by the company's executive team, modern weddings often involve high expenditures and fragmented vendor engagement. The Magnificent Weddings program aims to integrate these elements into a single point of delivery with clear cost visibility.
“Magnificent Weddings is a response to what today’s couples have been asking for—simplicity, transparency, and quality within a defined budget. Our goal was to create a solution that brings together jewellery and wedding services seamlessly under one trusted name,” said Chaitanya V Cotha, Executive Director of C. Krishniah Chetty Group.
The pilot launch of the service began in the first half of 2025 in Bengaluru. Services are currently offered in partnership with select local vendors and event professionals, while the jewellery is provided through C. Krishniah Chetty’s retail outlets. Venue arrangements are currently limited to Palace Grounds, a well-known wedding location in the city, though the company has indicated potential for scale based on early interest.
As part of its launch, C. Krishniah Chetty released a short video featuring Executive Director Chaitanya V Cotha in a fictionalised interrogation scene addressing the viability of a ₹15 lakh wedding. The video is designed for social media platforms, led to increased visibility of the initiative.
Although the marketing effort was soft-launched, the company reported receiving over 100 enquiries within weeks. Public interest has reportedly been driven largely by word-of-mouth, social media sharing, and digital messaging platforms. As of June 2025, bookings for weddings under this model are underway.
The Indian wedding industry is marked by significant expenditure, often ranging between ₹40 lakh to several crore rupees, depending on region and guest volume. According to multiple market studies, the increasing cost and logistical complexity of weddings have created demand for consolidated event solutions. This includes event management services, packaged venues, and jewellery-to-ceremony integration models.
C. Krishniah Chetty’s Magnificent Weddings model enters this context with a fixed budget offering, designed for mid-sized weddings with a guest count of approximately 200 to 250. Customisation and upgrades are available, although the base package remains structured at ₹15 lakh.
With a legacy of over 155 years, C. Krishniah Chetty is among the few Indian jewellery houses that have documented history of serving princely families such as the Nizams and Wadiyars. Over time, the group has expanded its offerings to align with modern preferences while maintaining its focus on craftsmanship and customer trust. It operates multiple showrooms across Bengaluru and is considered part of the city’s luxury retail ecosystem.
The introduction of Magnificent Weddings represents a strategic alignment of C. Krishniah Chetty Group’s jewellery business with the larger wedding services market. While still in the early stages of rollout, the initiative reflects ongoing shifts in consumer behaviour towards packaged, efficient, and experience-led solutions for high-cost life events.
For more information, please Visit: www.weddingsbyckcjewellers.com
About C. Krishniah Chetty Group
C. Krishniah Chetty Group, established in 1869 and headquartered in Bengaluru, Karnataka, is a heritage Indian company engaged in jewellery retail and manufacturing. With a legacy spanning over 155 years, the group has gained recognition for its craftsmanship and historical association with royal families. Operating in the jewellery and lifestyle retail sector, the company offers a wide range of gold, diamond, silver, and platinum jewellery. Its contemporary sub-brand, crash.club, caters to modern consumers with a focus on lab-grown diamonds and trend-driven designs. The group maintains multiple retail outlets and digital platforms, including its official website ckcjewellers.com.
