Meet Abhishek Kataria. A marketing professional with MV Altios, an MNC based in Gurgaon, Kataria has to make a decision in his team leader’s absence. Though he has never faced such situations before in his career, he is prepared. Kataria applies his training of running a football club, makes a decision, and it works. “It may sound strange, but it is true. My training in running a football club helps me in many things. It taught me discipline, time management and pacing up.”
Kataria is among the growing breed of professionals in the country who bring their passion for music, arts and sports to the workplace and use it for problem solving. For Kataria, social media marketing is very important, so are soft skills like music and dance. He illustrates the concept with an example. Suppose, someone wants to be in marketing, she has a social media account and she is using it very well to expand her sphere of influence, gaining traction and getting sponsors for her dance or music performances, or she is using her knowledge in literature. “This is hands-on training. If those people join a corporation, they would have an edge over others, because they know what they do and what they should do,” adds Kataria.