| ICC/WC Sponsors | Players | Clashing Sponsors | Players |
| Hero Honda | Ganguly | TVS | Tendulkar |
| SA Airways | Some SA players | Air Sahara | Indian team |
| Toyota | Some SL players | Fiat | Tendulkar |
| Mastercard | | Visa | Tendulkar |
| MTN | Some SA players | Airtel, Vodafone | Ganguly; England team |
| Pepsi | Tendulkar | Coke, Dilmah Tea | Sehwag |
| LG | | Samsung | Dravid, Sehwag, Srinath, Harbhajan, Ratra |
The Colour Of Money
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The Colour Of Money
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