As India's wealth-tech landscape becomes increasingly crowded with investment platforms, Fincart is taking a different approach by positioning itself as a comprehensive financial decision-making platform. In this conversation, Tanwir Alam, Founder & CEO of Fincart, shares how the company is leveraging AI, goal-based financial planning and human advisory to help individuals make smarter financial decisions. He also discusses Fincart's growth strategy, evolving customer expectations, the role of financial education and the company's vision of helping millions of Indian households achieve their long-term financial goals.
1. Take us through Fincart’s business and revenue model? What are the key growth drivers for the company today?
Initially, we started our journey with the belief that money becomes meaningful when it helps people achieve their life goals. That thought process helped and continues to shape our business model.
We help customers plan and proser through personalizes solutions, rather than just selling individual products. We offer a broad range of solutions starting from goal and retirement planning, insurance and tax management and estate planning supported by products, which include mutual funds, health insurance, term insurance, PMS, AIFs and unlisted equities.
Our growth is primarily driven by long-term relationships because when our clients grow, we grow with them.
2. Fincart has positioned itself as ‘India’s Financial Copilot.’ What gap are you solving that others are not?
Most financial platforms answer the question- ‘Where should one invest?’ However, at Fincart, we focus on a more important question: ‘How do I achieve my life goals?’ India right now does not need another investment platform; it needs a decision-making platform. Thus, our Financial Copilot is designed to help individuals make financial decisions aligned with their aspirations rather than simply offering products.
3. Players such as Groww, Zerodha, ET Money and INDmoney have built large user bases around investing and transactions. How does Fincart differentiate itself?
Many platforms focus either on scale or on the quality of financial solutions. Often it has been noticed that Wealth managers deliver highly personalized advice but largely to affluent customers, while digital platforms prioritize accessibility and transactions. We are trying to bridge this gap, through AI and goal-based planning. Our aims is to combine the reach of a fintech platform with the depth of a wealth manager, in order to ensure that financial decisions are linked to outcomes and not just transactions.
4. Many wealth-tech platforms focus on customer acquisition and scale, while advisory businesses traditionally focus on relationships and trust. How does Fincart balance technology-led scale with human-led advisory?
For us, technology and human advisory complement each other, rather than competing forces. Over the years, we have leverage technology to make financial planning more accessible and efficient while continuing to provide dedicated wealth managers who guide clients through their journey. Technology enables scale and personalization, while human expertise builds trust and long-term relationships.
5. As wealth-tech platforms evolve from transaction-led models to more integrated financial ecosystems, how does Fincart plan to create a sustainable competitive advantage?
Sustainable advantage in wealth management will not come from offering more products; it will come from delivering better financial outcomes. Our approach is built around AI-driven financial planning- a multi-product ecosystem with a unified view while building long-term relationships rather than purely transactional interactions.
6. Looking ahead to FY27, what business milestones or revenue ambitions has Fincart set for itself?
Our focus remains – Think BIG, Start SMALL. Our long-term vision is to help at least 10 million households achieve their life goals by 2031. Over the next phase of growth in the next 8 to 9 months (FY27), we aim to achieve around one million app downloads and build an active base of nearly 1.5 lakh users who are planning, investing and making meaningful financial progress. For us, success is not only measured through scale, but also through the impact we create in people's financial lives.
7. We are seeing increasing adoption of AI and hyper-personalization across financial services. How do you believe technology will reshape wealth management in India?
AI has the potential to democratize access to high-quality financial advice. As financial services become more data-driven, technology will enable highly personalized solutions tailored to individual goals, preferences and financial behaviour.
At Fincart, we have built a strong foundation of financial planning and customer engagement data over the years, which positions us well to leverage AI in creating more meaningful and personalized wealth management experiences.
8. Financial markets have experienced volatility in recent months. How are investors behaving differently today?
Investors today are becoming more informed, but they are also increasingly overwhelmed by the number of choices available. Having said that, they are also overwhelmed with the choice of funds & investment options. History shows that investors are prone to their behavioural biases, that is fear & greed.
Thus, most people invest during good times only & exit at the wrong time. This is where structured financial planning, goal-oriented investing and disciplined asset allocation become important in helping investors stay focused through market cycles.
9. India's financial ecosystem is witnessing a shift from product-led selling to goal-led financial planning. How do you see customer expectations evolving?
Customers today are becoming increasingly aware, aspirational and focused on personalized experiences. Factors such as growing financial awareness, changing family structures and evolving life aspirations are driving this shift. They no longer want fragmented products from multiple providers. They want one trusted platform that understands their financial life, ensures each & every rupee is fruitfully invested to achieve their aspirational goals.
10. Retail participation has increased significantly, but financial literacy remains a challenge. How do you view the role of financial education?
Our parent company is 3E Advisors Limited, where in 3E stands for ‘Educate, Empower & Enable.’ Financial literacy is increasing and plays a critical role in building sustainable wealth creation. At Fincart, we educate people and empower them to make informed decisions and also avoid behavioural mistakes. Technology can further enable them to act more promptly.
11. What are Fincart’s growth priorities over the next two years?
Fincart's Robo-Advisory (Financial Co-pilot) is addressed towards the Indian mass audience who don't have access to good quality customised personal finance solutions. We wish to create real impact in people's lives.
As we continue expanding our digital ecosystem and accessibility, over the next two years, customer expansion remains a key priority. We are targeting to reach 10 lakh users in the first year and aim to grow that to 25 lakh users in the second year.
On the investment side, we are already among the Top 70 distributors in the country, with a current monthly SIP book of approximately Rs 16 crore. We are targeting a monthly SIP book of Rs 40 crore by FY26-27, with a further goal of reaching Rs 75-80 crore by FY27-28.
We also aspire protect more than 1 lakh individuals with access to comprehensive health insurance solutions at affordable costs, while also introducing low-cost term insurance offerings to help families build long-term financial security. Through technology, AI-driven personalization and accessible financial solutions, our focus is to ensure people can begin building wealth and protection without disrupting their monthly cash flows.
