Raised in a single parent household in Kolkata, Vihaan Khanna grew up believing the safest path was also the most predictable one.
He enrolled in Christ University to study law while simultaneously taking internships at ICICI Asset Management and later with private family offices.
But outside the classroom, he found himself increasingly drawn to a different world.
Every spare hour went into studying startups, venture capital, and internet distribution. One led to another.
Eventually, one landed him at Atomik Growth, founded by Arthur Zargaryan and Subah Wadhwani.
Khanna joined the company as a copywriter, responsible for writing outreach, and marketing copy for clients. Within two years, he had worked his way up to Chief Operating Officer, helping scale the business from a podcast production company into a full stack media and distribution firm serving Silicon Valley.
Today, Atmik Growth produces and grows podcasts for some of the technology ecosystem's most influential founders, venture firms, and operators. The company's client roster includes shows such as Acquired, Google DeepMind, The a16z Show, and more.
What began as podcast production has since evolved into something much larger.
The company now also produces founder-led launch videos for startups, films across New York, San Francisco, and Los Angeles, and helps companies engineer product launches that dominate conversations across X and LinkedIn. Behind those campaigns sits a network of more than 5,000 technology focused creators who amplify launches to founders, engineers, investors, and operators across the ecosystem at launchvideo.com.
Khanna helped build much of that operating system.
One business helps founders produce highly cinematic launch videos designed specifically for social platforms. Another coordinates creator amplification through thousands of influencers on X and LinkedIn. More recently, the company has expanded into influencer marketing and Reddit strategy, where buying decisions increasingly happen within niche technical communities.
The results suggest the model is working.
Launch campaigns have helped companies like HydraDB generate more than four million views and over 150 product demos directly from a single announcement. A launch for SubQ generated more than twelve million views and 40,000 signups.
Campaigns for companies including Airtable, and other venture backed startups have collectively generated 130 million impressions across X and LinkedIn while turning product launches into recruiting, fundraising, and customer acquisition moments.
For Khanna, those numbers matter less than what they represent.
"If all you want are views, you can buy ads," he says. "We're trying to build mindshare and drive deal flow for our clients. The goal is to make sure the right founders, investors, engineers, and buyers see a company enough times that when they need that product, it's already top of mind."
That philosophy has increasingly become Atomik's competitive advantage.
As AI makes software easier than ever to build, Khanna believes distribution has become one of the few moats that cannot simply be generated with a prompt.
"The gap between building and being discovered has never been wider," he says. "The companies that figure out distribution will win disproportionate outcomes."
For someone who once planned on becoming a lawyer, Silicon Valley wasn't the obvious destination.
But as startups have learned that building great products is only half the equation, Khanna has spent the last few years focused on the other half. Owning distribution.
