In the era when eCommerce is expanding more quickly than ever, a very silent yet significant bottleneck is costing billions to the brands: Checkout. The solution to this problem is FlexyPe, a bootstrapped Indian company that is developing the global checkout engine of eCommerce.
FlexyPe, created to help brands unlock global growth while strengthening domestic sales, giving shoppers a localized checkout with native currencies, region-specific pricing, and preferred payment methods.
For Indian merchants, the challenges of online sales are enormous: fragmented payment preferences, a heavy use of Cash on Delivery (COD) leading to high RTO (return-to-origin) losses, and containing Checkout steps that frequently drop-off on mobile. All these challenges pose problems, including lost revenue, low conversion rates, and limited scaling.
The problem is not limited to India. When brands expand internationally, they face even bigger hurdles: managing cross-border payments, dealing with currency fluctuations, and meeting local shopper preferences for payment methods and checkout experiences.
FlexyPe is already handling 200+ Crores of Annualized transactions and positively impacting more than 300 merchants to expand more rapidly, transact, and expand internationally.
The Checkout Problem: High Cart Drop-Offs, Costly RTO, and Barriers to Global Growth
Checkouts have ended up killing conversions to global brands and high-growth startups. Across the industry:
Cart abandonment rates average 70%, with friction at checkout being a top driver.
Brands spend heavily on multi-store setups to support different countries, currencies, and tax systems.
There’s a lack of local payment methods like UPI, Apple Pay, Wallets, and BNPLs.
In India, Cash on Delivery (COD) remains dominant, leading to high Return to Origin (RTO) rates and massive revenue leakage.
The FlexyPe Solution: Global Checkout Infrastructure, Built for Scale
FlexyPe is not another web application or a payment gateway; it is a checkout infrastructure layer between the store and the customer. The platform offers a global checkout platform that enables brands to develop:
One-click checkout, optimised for speed and mobile UX
Automatic localisation with geo-pricing, tax calculations, and native currency displays
Support for over 200+ local and global payment methods
Smart COD handling, including fraud detection and real-time RTO risk scoring
FlexyPe acts as an intelligence layer at checkout, enabling brands to expand globally without the need for multiple regional stores or complex integrations.
“Checkout is not the last step; it is the growth engine. We built FlexyPe to give every brand, in India and globally, a seamless path to scale,” says Co-Founder Azeem Hussain at FlexyPe.
Strong Traction: 300+ Brands, 20M+ Shoppers Network
Although FlexyPe is bootstrapped, it quickly proved to be a reliable partner of high-growth D2C and eCommerce companies. The power infrastructure consists of:
300+ merchants across fashion, beauty, electronics, and lifestyle categories
A network of over 20 million shoppers, enabled by cross-brand data intelligence
Conversion boosts of up to 60%, with some brands doubling international sales
A 70% reduction in RTO, particularly for COD-heavy businesses
Merchants using FlexyPe are seeing higher topline revenue, improved AOV, and stronger repeat purchases, driven by faster, smarter, and localized checkout experiences.
Built in India, for the World
The differentiating factor is the India-first engineering mentality, which is tackling COD complexity, reducing RTO, improving AOV through upselling, and enabling local currencies, region-specific pricing, and shopper-preferred payment methods. FlexyPe is currently assisting Indian brands to globalize and allowing foreign merchants to enter India with a local checkout experience from day one.
The platform is solving both global expansion and India market entry, which makes it the checkout engine that drives cross-border commerce.
“Brands shouldn’t need five websites and a bucket full of marketing tools to sell in five countries. We make it possible to serve a global customer base from a single backend, with checkout flows that adapt shoppers' preferences in real-time,” says Azeem.
Built Lean, Built to Last: A Bootstrapped Success Story
Based on its vision and mission, FlexyPe has grown to a large GMV and traction with merchants without raising external funds; therefore, it is one of the few bootstrapped startups in the SaaS space that are making profits.
The team did not burn capital, but rather it emphasised achieving results:
Up to 60% more conversions through faster and localised checkout
70% drop in RTO, thanks to data-driven COD verification and risk intelligence engine.
The platform has become resilient through this lean approach, having high retention and an increasing waitlist of merchants.
About FlexyPe
FlexyPe is a technology company that is creating the next generation of eCommerce checkout infrastructure. The company has a purpose of assisting brands to resolve cart abandonment, RTO, and global scaling problems. It provides a smooth and single-click checkout with local pricing, currencies, and payments. The company is redefining checkout with a seamless one-click experience, powering ₹200+ Cr in annualized GMV, 300+ merchants, and over 20M shoppers.
