Under The Froth

Updated on: 7 February 2024 6:07 pm

Under The Froth

Globally, Pepsi has overtaken Coke because of its increasing presence in the non-carbonated segment; western consumers are shifting their preferences due to health reasons.
In India, the non-cola market is growing much faster at 30 per cent compared to colas that are clipping away at 8 per cent; the fruit juice segment is worth Rs 1,800 crore.
Bogged by controversies, the cola market is stagnating in India; Coke's volumes have shown a decline over the past seven consecutive quarters.
Indian consumers too are becoming health-conscious; experts feel that the two cola giants have to innovate and reinvent themselves to survive in the business.