Summary of this article
With India emerging as a rare bright spot in the global alcohol market, the country’s alcobev industry is witnessing a “K-shaped consumption” pattern. Industry estimates reveal that premium and super-premium spirits have grown about 9-12% in volume and value in 2025, even as lower-price segments show uneven demand conditions.
Industry players say the divergence is becoming more visible across urban and rural markets, driven by shifting incomes, evolved tastes and changing consumption behaviour.
