In just five years of its inception, the House of Abhinandan Lodha (HoABL) under the visionary leadership of Abhinandan Lodha, has popularised the concept of 'branded land', completely transforming land buying from an informal, opaque asset into a mainstream credible investment choice, offering ease, transparency and security of digital transactions, promising handsome appreciation. Since its inception in 2020, HoABL has delivered over 15 msf of branded developed land while around 40 msf is under active development. In this exclusive interview, Abhinandan Lodha, Chairman, HoABL, talks about the concept of branded land , transformational change in land buying, emergence of branded land as a niche investment class and hot emerging investment corridors. Excerpts.
Q. How has the new age land / branded plot market evolved in the last few years?
Land has always held emotional and cultural significance in India, but practical barriers like unclear titles, lack of transparency, and complex paperwork held back formal investment. That is now changing rapidly. Over the last few years, branded land buying has become significantly more organised, simplified, transparent and secure. Further, with increasing awareness and disposable income amongst Indians, branded land is coming out to be a very good investment asset.
Q. What are the major driving factors, particularly, with regard to rising demand for branded plots in Tier 2-3 destinations?
Tier 2 and 3 destinations are seeing strong demand, driven by targeted government spending on infrastructure such as new highways, airports, and urban corridors. There is also a conscious focus on tourism development, including spiritual tourism. For example, regions from Ayodhya to the Konkan coast of Maharashtra, as well as Nagpur, are witnessing major infrastructure upgrades that are expected to boost tourist footfall, in turn driving demand for land.
And all this has created space for branded players who can offer clear titles, online transactions, and hassle-free ownership, helping turn land from an informal, opaque asset into a mainstream, credible investment choice.
Q. Which are the high demand corridors for branded plotted developments, promising price appreciation?
As per our research, some of the hottest corridors, promising long-term demand and price appreciation currently include spiritual tourism hubs of Amritsar, Ayodhya, Varanasi, and Vrindavan, benefiting from multi-crore infrastructure spends and record-breaking footfall. Then there are coastal and second home destinations such as Alibaug, Dapoli, Anjarle, Neral and Goa which are seeing major connectivity upgrades like the Mumbai Trans Harbour Link and the Mumbai-Goa Highway. Growth nodes in Maharashtra like Khopoli and Neral surrounded by nature, are benefiting from nearby industrial corridors and expressways to drive demand. Nagpur is also emerging as a key market, supported by major infrastructure developments. These corridors combine emotional appeal, practical connectivity, and strong economic potential, making them highly attractive for long-term land investment.
Q. What’s the profile of buyers of new age land and whether most of the buying is for investment purposes?
We have found out that buyers are typically financially savvy, viewing land as both an investment and a lifestyle choice. Over 50% of our customers are CXOs and senior professionals who see land as a low-volatility asset with strong return potential. Around one-fourth customers are NRIs looking for second homes or long-term wealth creation opportunities. The online-only model makes it easier and convenient for NRIs worldwide to purchase land with just a click of a button.
Q. How do you compare the safety and profitability of investment in branded and non-branded plots? What's the ROI in branded plots vs non-branded plots?
The key advantage of branded land is the security, transparency, and convenience it offers. Unlike traditional land buying which often suffers from unclear titles, encroachment risk, and opaque pricing, branded plots of players like ours come with clean titles and regulatory compliance. Moreover, we stand out for offering a fully digital, secure transaction process.
Our projects have averaged over 30% CAGR appreciation since inception. Over the long term, land remains one of the best-performing asset classes, offering unparalleled returns.
Q. How do you look at the emerging competition in the branded plot market?
We view competition as a sign of a healthy, maturing market. Each player brings their own offering, giving customers the opportunity to choose between the various alternatives in the market. On our part, our major differentiator is that we are the only player in India and perhaps globally that offers the convenience and transparency of buying land entirely online. Moreover, because of our thoughtfully planned amenities and track record of before scheduled time delivery, we command premium over other branded plotted land developers.
Q. How do you see the growth prospects of the branded plot market and where do you see this market in 2030?
We believe the branded plotted development market is at the beginning of a transformational growth journey. Factors like rapid infrastructure investment, regulatory reforms, and the digitisation of land records are making the category more transparent, credible, and accessible than ever before. By 2030, we see branded plots becoming a mainstream asset class in India, not just for legacy or emotional reasons, but for their proven ability to create inter-generational wealth and portfolio diversification. As a leading player in this niche segment, we are targeting to achieve revenue of INR 10000 crore by 2030.
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