The trend of celebrity brand ambassadors in real estate which almost fizzled out after seeing a boom time till about 2010, has staged a strong comeback, driven by the spurt in luxury housing, due to changing preferences of homebuyers for premium lifestyle homes.
Amidst overall weakening residential demand and growing gulf between luxury and affordable housing, the FY27 budget assumes great significance. And the big question is - Will it help bridge the housing divide by boosting affordable housing for long-term growth of residential real estate.
In 2025 real estate adverising moved towards digital-first approach while print adverising maintained its dominance: 2026 will see AI-first ad strategies.
We Want to Enter Indian Market But Right Now Dubai is Keeping us Busy.
India’s real estate sector in 2025 saw rapid tech adoption, AI-led HR transformation, ESG-driven hiring, and new digital roles, with HR emerging as a strategic driver of future-ready, agile, and sustainable talent for 2026.
Tomy Thomas of Krisumi Corporation highlights how AI, proptech and ESG are reshaping real estate HR, driving workforce transformation, new digital roles and strategic, people-centric growth for 2026.
Torbit Realty lists key 26 trends that will steer real estate in the new year.
Developers increasingly prefer partners who take full responsibility for research, positioning, marketing, channel partner management, sales operations and CRM, reducing need for multiple external agencies.
RBI’s rate cuts eased EMIs and improved sentiment, but slow transmission limits impact. Affordable housing declined while luxury surged; faster pass-through is key to boost sales.
Nitish Kukreja, Founder of Designheed, highlights how digitisation, BIM, 3D tools and VR are transforming real estate. Rising demand for flexible, tech-enabled spaces and mixed-use efficiency is driving smarter, future-ready design.
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