Shashi Gopal
The Magnasound India CMD on how much music videos have lost their value
Shashi Gopal
Shashi Gopal

With so many music videos on air, can they have the sales impact Made in India had?
Is 'flooding' the only reason?
So is the video as a promotional tool expensive?
Why then are you continuing with it?
Videos don't seem to help you much financially, but does it help artistes?
Do you expect the number of music videos to drop in the coming years?
But doesn't a music video have a higher recall value?
Since radio's a viable alternative, will the industry in any way support it?
Is there any other promotional tool apart from radio?
The music company too can make money in the process...
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