For years, the events industry in India has been treated as something people “figure out on the job.” That approach worked when events were smaller, expectations lower, and outcomes forgiving. It does not work anymore.
Today’s events are complex ecosystems. They involve experiential marketing strategy, technology integration, international vendors, live content, compliance, risk management, and audiences that expect near-flawless execution. Yet, much of event education continues to rely on outdated formats—short courses, fragmented learning, and theory that rarely survives first contact with a real event site.
This gap has been visible for some time to those who have spent decades inside the industry.
Deepak Choudhary, an industry event producer and education entrepreneur with over twenty years of experience across live event production and event education, has seen this disconnect repeatedly. Having worked on large-scale events while also building academic platforms, his observation has remained consistent: graduates often enter the industry enthusiastic, but unprepared for its realities.
That insight led to the creation of Bhavan’s MSEED in Mumbai—an institution built not from academic theory alone, but from sustained exposure to how the events business actually functions. Affiliated with the University of Mumbai, MSEED approaches events as a serious professional discipline rather than a loosely structured creative pursuit.
The distinction matters. Modern event roles demand fluency in experiential design, technology systems, content planning, safety frameworks, client strategy, and real-time decision-making. These are not skills acquired incidentally. They require structured learning and immersion in real-world environments.
This thinking shapes MSEED’s Event Management Degree programmes. The undergraduate Event Management Course in Mumbai focuses on preparing students for the operational and creative demands of live projects, rather than limiting learning to classroom abstractions. Students are trained to understand how different components of an event connect under pressure.
At the postgraduate level, the approach becomes more strategic. Often viewed alongside an MBA in Event Management, the programme reflects the reality that senior event professionals operate much like management leaders—responsible for planning, teams, budgets, client outcomes and risk.
Another dimension shaping this rethink is global exposure. Indian agencies today work across borders, handling destination weddings, international exhibitions and global brand activations. MSEED’s international connects respond to this shift by aligning students with global event standards rather than localised assumptions.
Admissions into the institute take place through BMAT – Bhavan’s MSEED Aptitude Test, conducted across cities. The assessment prioritises thinking ability, communication and scenario-based reasoning—skills that matter on live sites far more than memorised answers.
As the industry matures, the role of a serious Event Management College becomes clearer. Event education is no longer about entry. It is about readiness.
For those who have spent years inside the business, the conclusion is simple: the industry has changed—and education must change with it.
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