It takes a village to raise a child, goes the popular African proverb. In the digital era, one could adapt that to “It takes a village to raise a YouTube channel”, going by residents of Palamarneri village in Tamil Nadu.
The panchayat, located along the Kaveri river, about halfway between Tiruchirappalli and Thanjavur is a busy place these days, with every resident, from school-going children to grandmoms, carrying out designated tasks to run their village themed channel, officially called Palamaarneri Panjayatu, but popular in the district as Cinema Village. This is where they showcase their talents, in dancing as well as farming.
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