Zoya, the luxury jewellery atelier from the House of Tata, has introduced a new campaign titled “Whispers from the Valley,” inspired by the landscapes and seasonal transformations of Kashmir. Captured in Srinagar, the campaign presents the region’s distinct natural elements — from autumn’s chinar leaves to spring’s blooming tulips — symbolising renewal and timeless beauty.
Conceptualised and directed by Sharon Nayak in collaboration with Zoya’s marketing team, the visual narrative highlights the connection between artistry, nature, and design. The accompanying music, composed by Kavish and Kanishk Seth, complements the theme with a lyrical score. Each frame in the campaign seeks to reflect the brand’s design philosophy and its continued exploration of craftsmanship inspired by nature.
The campaign is being showcased across digital, print, and other media platforms, following an immersive presentation in Hyderabad earlier this month. Brand ambassador Sonam Kapoor featured in the launch event, wearing pieces from the Spring Song line of the collection. The previews will continue in major cities including New Delhi, Mumbai, Pune, Bengaluru, and Ahmedabad.
Commenting on the campaign, Sharon Nayak, Founder of Sharon Nayak Design, said that the creative concept stemmed from Kashmir’s natural rhythm and evolving beauty, which aligns with Zoya’s design expression.
Ajoy Chawla, CEO – Jewellery Division, Titan Company Ltd., noted that Whispers from the Valley continues to be among the atelier’s most recognised collections for its connection to Kashmir’s cultural and seasonal imagery.
The collection and its campaign together aim to explore the interplay of craftsmanship, nature, and emotion, reflecting the essence of Zoya’s evolving design narrative.
About Zoya
Zoya is a luxury jewellery brand from the House of Tata, known for its finely crafted designs and distinctive aesthetic language. Each collection draws inspiration from art, culture, and nature, blending traditional craftsmanship with contemporary sensibilities. With boutiques across major Indian cities, Zoya continues to explore narratives that celebrate creativity, individuality, and refined design.
