Sanjib Sahoo, President of Global Platform Group, Ingram Micro, is a recognized technology leaders and business professional. With experience in digital innovation and leading technology-led business transformation initiatives for over two decades across various sectors, Sanjib is currently involved in reshaping the global technology distribution landscape.
In his current capacity, Sanjib leads all aspects of the platform business at Ingram Micro. His vision to introduce Ingram Micro’s ‘Digital Twin’ – Xvantage™ – has helped the company to change the way technology is distributed and consumed. His leadership skills and business expertise have helped Ingram Micro to strengthen its position in the technology distribution sector in the new digital era.
Gauging the Digital Shift Timely
When Sanjib joined Ingram Micro in 2021, the business world was still recovering from the pandemic. It was quite evident that businesses would no longer be entirely dependent on the conventional methods to interact and transact. Recognizing this shift, Sanjib knew that the shift in digital ambition and business priorities could lay the foundation for a transformational change. Sanjib realized that the new digital era of doing business provides us with a great opportunity to bring about an industry-wide change. That’s when the idea of introducing Ingram Micro Xvantage struck.
Right from envisioning the future to envisaging a dream into reality, Sanjib led the project of introducing Xvantage with competence and attention to detail.
Anchoring Ingram Micro’s Digital Journey
As the President of Global Platform Group, Ingram Micro, Sanjib is anchoring the company’s digital transformation journey. As Ingram Micro aspires to become a platform company, Sanjib efficiently manages a comprehensive array of critical transformational initiatives, such as platform development and optimization, innovation flywheel, global growth, services and support, and an expansion plan for the company’s platform operating model.
Sanjib believes in making complex technology simple and human-centered, and his vision behind Xvantage is quite interesting —"aggressively digital, amazingly human”. He believes that we can collectively harness the true potential of technology only if we focus on solving real-world problems by leveraging cutting-edge technologies. He also believes that technology should empower our partners to grow and get ready for the new digital era of doing business. Sanjib’s focus on supporting channel partners and driving change in the technology distribution landscape is reflected in the launch of Xvantage, an AI-powered B2B platform that is now live across the globe.
Digital Empowerment of the Channel Ecosystem
Xvantage was envisioned with the core intention of simplifying and modernizing the way partners and vendors engage with Ingram Micro. Sanjib was able to identify the evolution of customer expectations and shift in business models, and he always emphasized that the digital-first approach is quite mandatory to enhance the company’s efficiency and reach. Hence, he proposed the idea of Xvantage – a digital experiential platform that can provide a seamless, intuitive experience to the organization’s partners, vendors, and associates.
Xvantage changed the way partners and vendors interact and transact with Ingram Micro. Xvantage is powered by 3.5 Petabytes of data, which produces 320 million real-time data events and contributes to Xvantage’s ability to add a true personal touch to every unique customer experience. Xvantage for Customers (X4C) enables the channel partners to learn, partner, build, manage, and buy technology-led business solutions and products in the most convenient way. On the other hand, Xvantage for Vendors (X4V) serves as the ultimate Command Center for vendors from all categories and markets. The platform’s intelligent and scalable approach ensures a personalized experience for vendors, driving rich and measurable outcomes. In essence, Xvantage plays a key role in the digital empowerment of the channel ecosystem.
Setting Benchmarks for Digital-first Technology Distribution
As we enter the new digital era of doing business, Xvantage setting benchmarks for digital-first technology distribution globally. The company blends transactional ease and intelligent insights to change how it can create, capture and deliver value. Xvantage accelerates market access for OEMs and provides deeper penetration for channel partners – laying the foundation for the digital-first technology distribution.
Xvantage is currently live in many countries, and the channel community has adopted this change. The platform provides enhanced flexibility and scalability to partners, and its customized dashboard enables them to make more informed decisions. As the platform drives data-driven engagement and operational efficiency, partners across these countries have joined the digital bandwagon to leverage the competitive edge.
Xvantage includes a wide range of features, functionalities and capabilities that can help partners meet their business objectives effectively. The tailored dashboard, real-time inventory view, and a convenient way to search for a product, place an order, track the consignment, generate a quote, or view various reports eliminate ambiguity in partners’ decisions. Moreover, partners can also explore a wide range of Solutions and Services that Ingram Micro offers, and all these functionalities of Xvantage play a major role in completely developing technology distribution in the digital age.
Focus on Innovation and Evolution
When asked about his opinion on AI and technologies replacing humans, especially in tech zones, Sanjib was able to emphasize that “technology will always affect employability, not employment,” and hence the key message for the youth is to “embrace innovation and evolution to achieve long-term success.” Sanjib believes, “Transformation is a continuous journey—there is no finish line. We must keep evolving to lead, inspire and deliver real value every single day.”
