From Lost Benefits To Last-Mile Access: How Jaagruk Bharat Is Expanding Public Awareness And Reach

In conversation with Mr Abhishek Goel, Co-founder & CEO, Jaagruk Bharat.

Mr Abhishek Goel
From Lost Benefits To Last-Mile Access: How Jaagruk Bharat Is Expanding Public Awareness And Reach
info_icon

Jaagruk Bharat, a one-stop digital portal that empowers Indians with simplified, actionable guidance on government policies. Our mission is to make welfare schemes and policy benefits accessible and understandable to every citizen, especially those who feel lost in complex bureaucratic processes. Millions of Indians face systemic hurdles in their daily lives—whether it’s the 45% struggling with health insurance claim processing, 10% concerned about food safety issues, or the 20% of internet users who lost a staggering INR 1,750 crore to cyber scams in early 2024. Despite having government initiatives in place, a majority remain unaware or unable to navigate them effectively due to scattered, jargon-heavy information across various official portals.

1. Why do millions of Indians miss out on government benefits they're entitled to, and how is Jaagruk Bharat changing that?

Despite being eligible, millions of Indians miss out on benefits like government schemes, pensions, and subsidies simply because they don’t know these schemes exist—or don’t know how to apply. The process is fragmented, confusing, and often inaccessible for the average citizen.

Jaagruk Bharat is fixing this last-mile access gap by becoming Bharat’s Helpdesk—a WhatsApp-first, multilingual platform that helps users discover, understand, and apply for 14,000+ government schemes and services with full handholding. We don’t just inform—we guide citizens from confusion to completion.

2. Can simplified policy guidance be the key to bridging India’s massive awareness-to-access gap in public welfare?

Absolutely. The gap isn’t about intent or eligibility—it’s about clarity and awareness. Policies and schemes are often locked behind technical jargon, illegible PDFs, and complicated portals. The average citizen has no idea what they qualify for, where to apply, or how to track it.

Jaagruk Bharat simplifies these complex processes into bite-sized, conversational flows on WhatsApp—using local language, relatable examples, and guided steps. By removing friction and ambiguity, we turn awareness into real access.

3. In a country where INR 1,750 crore was lost to cyber scams in early 2024, how does Jaagruk Bharat help citizens stay protected and informed?

The rise of scams around fake scheme applications, phishing messages, and misleading agent networks is a real threat—especially for first-time internet users or even unaware/ignorant citizens who go to nearest CSC to avail the same. Without knowing the eligibility they just submit their application in hope to receive benefit someday which never arrives.

Jaagruk Bharat builds digital trust from Day 1. We’re verified, DPIIT-recognized, and offer a secure, guided platform with clear pricing, support, and real-time assistance. No shady agents, no commissions, no misinformation—just simplified, authentic help delivered through official channels like WhatsApp.

We're not just enabling access—we're restoring confidence in digital governance.

4. What makes Jaagruk Bharat the Google Maps for navigating India’s complex policy landscape?

Just like Google Maps simplifies navigation through a complex city, Jaagruk Bharat helps citizens navigate India's maze of welfare schemes and documentation requirements.

We help users answer key questions like:

  • What am I eligible for?

  • Where do I apply?

  • What documents do I need?

  • What’s the next step?

And we don’t stop at showing the route—we walk the citizen through the journey, with reminders, form assistance, document uploads, and live support. That’s what makes us more than an info app—we’re building the access infrastructure India has been missing.

5. How is Jaagruk Bharat ensuring that a farmer in Bihar or a gig worker in Bengaluru can easily claim what’s rightfully theirs from the government?

Because we’ve designed Jaagruk Bharat for real people, not just digital natives.

A farmer in Bihar shouldn’t have to travel to the block office, fill a complex form, or rely on a middleman to access a scheme he’s eligible for. A gig worker in Bengaluru shouldn’t lose a day’s wage standing in a queue for getting enrolled in e-Shram card or other state or central sponsored health benefits.

With WhatsApp-first access, local language support, and simple step-by-step guidance, we enable anyone—with just a smartphone—to discover what they qualify for, send documents, and complete their application without confusion.

We don’t just build tech—we build trust.
And that’s what helps us bring governance to those who’ve been left out for far too long.

Published At:
×