Education can no longer be a "one-size-fits-all" business in today's rapidly changing world. Every child is a unique learner, yet for generations, classrooms in India have been designed around strict structures, standardised testing, and academic hierarchies that don't leave much room for creativity or self-expression. It was this awareness that motivated ‘instrucko’ founder Devvaki Aggarwal, to abandon a successful corporate career as part of the international EdTech industry in New York and London and move back to India with a cause to fill in the educational gaps of the society, which she herself had faced as an Indian student.
The brand ‘instrucko’ was founded with a firm belief: that communication, creativity, emotional intelligence, and critical thinking should receive as much attention as conventional school subjects. Instead of trying to mold each child into the same shape, instrucko seeks to reinterpret learning as a flexible, compassionate, and participatory experience, one that extends far outside classrooms and tests.
A Vision Rooted in Personal Experience
Devvaki reminisces on how the Indian system tended to dogmatize students into academic categories, giving some subjects the status of "heroes" and putting others on the second option. For many students, this meant a loss of opportunity, low self-esteem, and feelings of being "not good enough" to even mention.
This attitude was behind instrucko's vision: to make qualiy education accessible to millions of learners in India. instrucko focuses on providing an equal opportunity to learn skills that really matter in life, for example, foreign languages, public speaking, finance, and all-around development. The learning process at instrucko has now taken a somewhat different direction from mere memorizing and exam-focused achievement, to raising confident, capable, and empathetic children who are prepared to face the challenges of today's world.
Brand Philosophy: Personalisation Meets Empathy
At its essence, instrucko is built on personalisation. Each child learns differently and responds uniquely to learning, and instrucko's 1:1 model of teaching model that ensures no learner gets left behind. In contrast to traditional EdTech platforms that focus on scale at the expense of depth, instrucko invests in internationally certified teachers who bring together expertise and empathy.
The teaching style is as creative as storytelling in every lesson of instrucko, ensuring students are developed with a strong and smart mind. Lessons, whether they are in English, French, Spanish, Writing, or Public Speaking, are organised around stories, games, and exercises that make the whole learning process interesting, relevant, concrete, and long-lasting. When children learn the language through stories, they do not just learn to memorise; they visualise, they discuss, and they remember for a lifetime.
Offerings By The Brand
The brand offers interactive, live lessons with teachers to students who are 3 to 15 years old to develop academic foundations and life skills. The program has courses English, Maths, French, Spanish, German, Mandarin and Hindi. It also focuses on upskilling courses like Public Speaking, Creative Writing, Personality Development and Financial Literacy. instrucko focuses on both academic and holistic development to ensure children are excelling inside and outside the classroom.
Additional life skills of financial literacy and emotional intelligence are developed by providing interactive modules that are narrative-driven, so students can apply their knowledge in simple ways. What makes instrucko unique is its international quality with local convenience. The curriculum is designed by experts from University of Oxford and other leading universities, ensuring excellent quality content is optimally delivered through interactive learning. Students are also able to select teachers from either India or abroad and schedule their lessons when it is convenient for them. The brand, instrucko has designed high-quality, digitised and animated content where teachers are matched to students using AI and content is assigned based on each learner’s requirements.
Mission and Vision
The purpose of instrucko is transparent yet ambitious: to provide high-quality education to millions of students, no matter the financial situation or location. Through cooperation with schools as well as delivering classes directly to students, instrucko is making personalised, compassionate education accessible and not exclusive. The goal is to raise a generation of strong-minded children who are not just excellent in academics but also problem solvers in real-life challenges.
The Power of Storytelling in Education
For instrucko, storytelling is not simply a teaching method, it's the brand's DNA. Stories tend to grab interest naturally, teach kids about emotions, and put abstract ideas into a real-life perspective. By infusing learning in stories, children don't learn facts alone; they live situations, figure out problems, and learn the world from diverse viewpoints.
The Future of Learning
The company believes that technology is the enabler of innovations rather than the alternative. Through technology use like AI, AR, and VR, future learning will get more personalised, interactive, and inclusive. Kids will learn life skills in simulated environments, cross linguistic boundaries, and become proficient in all kinds of skills than ever before.
For instrucko, the upcoming chapter is scaling its impact, reaching millions of students in India and internationally, while not compromising on its promise of personalisation and quality.
Devvaki Aggarwal, the founder, shares an inspiring message for women looking to make their mark: “Take that chance. Don’t be afraid to fail. Women are naturally skilled at multitasking, managing money, and leading with empathy—qualities that are invaluable in business. Even if you don’t have funding, take that first step. Trust yourself.”
Conclusion
An EdTech business instrucko, is a revolution to change the way children learn. By offering personalisation, empathy, and storytelling, it is cultivating the next generation of children who are not only bright academically but also emotionally intelligent and confident. As education keeps on changing, instrucko is demonstrating that the future of learning is not in classrooms, whereas they are becoming the gateway for each child who has an opportunity to shine in their own way.
