In a significant development, ITC Hotels Limited (ITCHL) has announced the signing of a new Welcomhotel in Vrindavan, Uttar Pradesh, in partnership with KD Greens, Mathura.
This strategic move marks the brand’s debut in Vrindavan, a major spiritual hub and one of India's most visited pilgrimage destinations. With this, ITCHL continues to deepen its presence in Uttar Pradesh, a state increasingly becoming a focal point for religious and leisure tourism.