In India’s packaged food sector—often defined by scale, speed, and branding—Qoot represents an example of rapid growth with a focus on community and purpose.
Based in Alwar’s Agro Food Park, in the Delhi NCR region, this MSME has grown rapidly over the past few years, through focus on quality, ethics, sustainability, and innovation. What began as a small-scale snack unit has expanded to store shelves in Tier-2 and Tier-3 towns, growing while maintaining its original focus.
To explore their range of providings, you can visit: www.quipps.in | www.qoot.shop
A Legacy of Taste, with a Modern Soul
At its core, Qoot was founded on a straightforward belief—that snacks should be flavourful, hygienic, and made to fit modern lifestyles without compromising traditional values. While the snack aisle is often saturated with excess, Qoot found space by staying deliberate. Instead of rushing into crowded urban centers, it built loyalty among families in underserved markets, where the demand for healthier, cleaner alternatives was rising.
Over time, Qoot’s product line has come to reflect this balance between tradition and change. The Barbeque Twisters, for instance, offer an Indian adaptation of global flavour profiles and have become popular among school children and families. The most notable innovation is their No-Fat Power Bytes, a baked, fat-free snack presented as the first of its kind globally, with a patent application currently filed. Developed entirely in-house, these Power Bytes speak to a new generation of health-conscious consumers, providing clean, protein-rich snacking with zero frying, no artificial additives, and no compromise on taste.
Equally thoughtful is Qoot’s cookie range—crafted without maida, palm oil, or refined white sugar. These are positioned as an alternative to mass-produced confectionery. From honey millet to ginger-infused varieties, Qoot’s cookies are baked with purpose, bringing together nutrition and nostalgia. Even its premium cookie selections, including dry fruit and choco-chip variants, remain preservative-free, highlighting the brand’s focus on clean-label standards.
Innovation in Everyday Snacking
While product innovation is a key aspect of Qoot, the brand’s operational approach also contributes to its resilience. Behind the scenes, the company runs a lean, agile model—built on continuous process upgrades and a culture of optimization. Over the years, they’ve transitioned from semi-automated lines to fully automated batch processing and packaging, resulting in 30% faster throughput and 20% less material waste. Real-time tracking systems for raw material flow have tightened inventory and reduced storage costs. The result? More consistent quality, better margins, and a supply chain ready to scale.
Qoot’s facility reflects a rare harmony of efficiency and sustainability. More than half its energy needs are now met by rooftop solar panels, while its baking and frying processes use staggered heating schedules to reduce energy draw and extend machinery life. Water use is curbed through low-flow nozzles and closed-loop cleaning, and packaging has been redesigned to reduce plastic use per unit while maximizing space efficiency for retailers.
The company’s sustainability measures extend beyond the plant gates. Qoot has actively trained its distribution partners in eco-conscious practices—encouraging them to reduce single-use plastics, rotate stock efficiently, and minimize returns. Waste from manufacturing is carefully segregated and diverted toward compost or animal feed where applicable. These are small steps, but taken consistently, they reflect an approach focused on growth while considering environmental impact.
A Workforce That Grows with the Brand
For Qoot, people remain a central focus. Nearly all of the company’s staff—whether in manufacturing, packaging, logistics, or quality control—hail from nearby towns and villages. Many had never worked in formal settings before joining Qoot. Through on-the-job training in food safety, machinery handling, and hygiene, these employees have found employment and built careers. Women, in particular, form a significant part of Qoot’s workforce, especially in packaging and sorting units, where flexible roles have helped uplift entire households.
During the COVID-19 lockdown, Qoot stood firmly by its employees, ensuring full salaries despite disruptions. The company also stepped up as a community partner, distributing ready-to-eat snacks and food kits to families in need and supporting NGOs with school-based meal programs in the region. These efforts weren’t part of a CSR campaign—they were simply a reflection of the values that guide Qoot daily.
Local Strength, Regional Impact
Qoot has a noticeable presence in Rajasthan’s economy. Its operations have helped build a supply chain deeply embedded in the local agri-ecosystem, with a large portion of raw materials—flours, grains, spices—sourced from local farmers and traders. In return, these producers benefit from fair pricing, consistent demand, and the confidence of dealing with a transparent, responsible buyer. This model strengthens rural incomes, reduces wastage, and supports sustainable farming.
As one of the anchor units in the Agro Food Park, Qoot has also contributed to local infrastructure development, including cold storage, utility services, and transport networks. Their retail network—primarily in Tier-2 and Tier-3 cities—has supported small stores and kirana outlets in earning better margins and reducing stock returns due to consistent quality and consumer recognition.
Even in policy circles, Qoot is seen as a model MSME that contributes through taxes and compliance, also through job creation, skill development, and economic localization.
Recognition with Responsibility
Qoot’s evolution has been marked by steady recognition for its quality, innovation, and responsible operations. It was the first food MSME in Rajasthan to be awarded the ZED Gold Certification by the Government of India, after a rigorous, month-long audit. It also holds ISO 22000:2018 and HACCP certifications, highlighting its adherence with internationa food safety standards.
As a contract manufacturer for brands such as Haldiram, Big Basket, Unibic, Grofers, and Heera Sweets, Qoot has demonstrated its capability to produce scalable snack products tailored to different brand requirements. Its presence is also gradually extending to global markets.
In July 2025, Qoot was among the select Indian food manufacturers showcased at the TPCI Buyer–Seller Meet in Dubai, hosted at Dusit Thani, DIFC. Organized by the Trade Promotion Council of India, this platform allowed Qoot to highlight its fat-free innovations, clean-label snacks, and sustainable manufacturing practices to a global audience. Coupled with its presence at events like the World Food Expo (Delhi), Indus Food Expo (Noida), and Gulf Food Expo (Dubai), the brand’s international footprint is gradually taking shape—on its own terms, and with purpose.
Looking Ahead—With Purpose and Principle
Qoot’s journey is not one of rapid disruption, but of steady, intentional transformation. As the company sets its sights on wider distribution across Rajasthan and beyond, its priorities remain clear: grow employment, support rural supply chains, and innovate responsibly. The team is expanding gradually, building new hubs and reinvesting earnings without external debt to support long-term sustainability.
In a landscape often driven by aggressive growth metrics and advertising spend, Qoot’s story provides a different perspective. It is proof that you can build a beloved, enduring brand by focusing on what truly matters: good food, honest practices, and the people and places that make it all possible.
Qoot is a snack company that illustrates how MSMEs can operate with integrity, innovate care, and build a business that grows with its community.
About Qoot
Located in Alwar’s Agro Food Park, in Delhi NCR area, Qoot is an Indian food brand focused on producing packaged snacks and cookies. Qoot, a homegrown MSME, operates with a focus on local practices while aligning its production with recognized standards of quality, hygiene, and sustainability.
The brand’s product line includes a diverse range of baked and non-fried snacks, clean-label cookies, and innovative, first-of-their-kind offerings like the No-Fat Power Bytes. With zero palm oil, no refined white sugar, and no artificial preservatives, Qoot products cater to health-conscious consumers without sacrificing on taste or texture. Each item is designed with care—from sourcing ingredients locally to adhering to rigorous food safety certifications including ISO 22000:2018 and HACCP.
Beyond its own retail products, Qoot also serves as a contract manufacturer for prominent Indian and international brands, delivering quality at scale. The company’s fully automated manufacturing facility operates on clean energy and prioritizes waste reduction, making it first in Rajasthan and one of the few in the country ZED Gold-certified food units in India.
Qoot has a presence in Tier-2 and Tier-3 cities and is expanding its reach internationally through participation in platforms such as TPCI and the Gulf Food Expo. At its core, it remains focused on what matters most—empowering local communities, supporting sustainable agriculture, and providing everyday snacks that are delicious and made with conscience.
“Qoot is not just building a brand—it’s nurturing a movement for cleaner, kinder food from India.”
