Every once in a while, a producer emerges who doesn’t just back films — he transforms industries. Shareef Muhammed, CMD of Cubes International Group, having presence in UAE, Qatar and India, is one such rare force. With his deep roots in sectors like logistics, architecture, and media, Shareef brings a unique blend of precision, scale, and vision to the film world. But it’s his passion for storytelling that truly sets him apart. Under his leadership, Cubes Entertainments has evolved from a regional banner into a studio with pan-Indian — and now global — ambitions.
Marco, his Rs 30-crore action thriller, wasn’t just a film. It was a statement. As a pan-India ‘A’ rated movie, Marco proved that Malayalam cinema could command Rs 100 crore at the box office and win over audiences far beyond its home state. Shareef’s winning formula combined cinematic excellence with smart, aggressive marketing — dubbing the film in multiple languages, targeting national audiences, and leveraging every platform available including digital. Marco crossed cultural boundaries without diluting its essence, capturing hearts from Kochi to Kanpur. For Shareef, success isn’t about numbers alone — it’s about impact, and Marco delivered that in spades.
With Kattalan, his new movie, in the works, Shareef is setting his sights even higher. Insiders whisper that it’s set to be a visually stunning, emotionally charged film that could redefine what’s possible for regional cinema. And as Cubes Entertainments expands toward Bollywood, Kollywood and Tollywood, Shareef Muhammed’s legacy as a visionary producer is already being written — one groundbreaking project at a time.
