Explore Sendai: Culture, Cuisine, And The Charm Of Japan’s City Of Trees

Sendai, the capital of Miyagi Prefecture and the largest city in Japan’s Tohoku region, greets visitors with a quiet, measured calm. Known as the “City of Trees,” its streets are lined with zelkovas that stretch in orderly rows, their branches forming natural canopies over avenues. Founded in 1600 by the feudal lord Date Masamune, the city carries its history with quiet dignity: samurai legacies linger in stone mausoleums and temples, while modern urban life unfolds in glass-and-steel buildings and bustling shopping districts. Accessible from Tokyo in a few hours by bullet train, it offers a pace and presence that feels deliberately apart from the clamor of the capital.Things To DoExplore Sendai CastlePerched atop Mount Aoba, the ruins of Sendai Castle, also known as Aoba Castle, evoke the legacy of feudal lord Date Masamune of Japan, who founded the fortress in 1601–1602. Though much of the original structure was lost to fire, air raids, and the Meiji Restoration, the site retains striking stone walls, watchtower bases, and an iconic equestrian statue of Masamune overlooking the city. Visitors can explore the Aoba Castle Museum, which houses historical artefacts, models, and digital reconstructions of the castle’s former grandeur, while the Gokoku Shrine commemorates those lost in war. The surrounding park offers panoramic views of Sendai and its landscape, making it a serene destination for history enthusiasts and casual visitors alike.Address: Japan, 1, 980-0862 Miyagi, Sendai, Aoba Ward, KawauchiHours: The park and statue are accessible year-round. The Aoba Castle Museum is open from 9 am to 5 pm.Check Out Zuihoden MausoleumZuihoden, the mausoleum of Date Masamune, founder of Sendai and influential feudal lord, stands as a testament to Momoyama architectural splendour. Although the original structure, built in 1637, was destroyed in World War II, it was meticulously reconstructed in 1979, faithfully reproducing its vibrant colours, intricate woodwork, and gilded details. The complex also houses the tombs of Masamune’s son, Tadamune (Kansenden), and grandson, Tsunamune (Zennoden). A museum on the grounds displays artefacts uncovered during the reconstruction, while memorial towers honour samurai who committed ritual suicide after their lord’s death. Nestled in a tranquil forest, Zuihoden offers visitors a serene setting for contemplation, with its atmosphere and foliage shifting gracefully with the changing seasons.Address: 23-2 Otamayashita, Aoba Ward, Sendai, Miyagi 980-0814, JapanHours: Open daily from 9 am to 4:30 pm, with last admission at 4 pm, and closed on December 31. Free guided tours are offered on Saturdays and Sundays. Visit The Osaki Hachimangu ShrineOsaki Hachimangu Shrine, founded by Date Masamune in 1607, is a historic Shinto shrine in Sendai dedicated to Hachiman, the god of war. Its main hall, a National Treasure, showcases Azuchi-Momoyama period architecture with striking black lacquer, gold embellishments, and a blend of Shinto and Buddhist design elements. The shrine hosts traditional Shinto weddings and vibrant festivals, including the Matsutaki Festival in January, featuring fire rituals and “hadaka mairi,” and the Reitaisai Festival in September, with Noh Kagura performances, portable shrine processions, and horseback archery. Designated cultural properties also include the long platform and stone torii gate. As a living cultural landmark, Osaki Hachimangu embodies Sendai’s historical legacy and continues to play a central role in the city’s spiritual and communal life.Address: 4 Chome-6-1 Hachiman, Aoba Ward, Sendai, Miyagi 980-0871, JapanHours: Osaki Hachimangu Shrine is open daily from 9 am to 5 pm. The shrine is open every day of the week, including holidaysExperience Sendai’s DowntownExplore Sendai’s compact downtown, just west of JR Sendai Station, where leafy streets meet vibrant shopping. Step into the covered Ichibancho Arcade, and browse from 100-yen shops to high-end boutiques, with restaurants and souvenir stores at every turn. Don’t miss Asaichi, the lively morning market a short walk west of the station, where seasonal fish, fresh produce, flowers, and onigiri await. For sweeping views of the city, head to the free observation deck of the AER Building. Stroll Along Jozenji-dori StreetJozenji-dori is a 700-metre, tree-lined avenue in Sendai, famed for its four rows of zelkova trees that give the city its “City of Trees” nickname. The street’s central promenade is dotted with sculptures, cafes, and shops, connecting key green spaces like Nishi Park and Kotodai Park. Seasonal events bring it to life, from the dazzling winter “Pageant of Starlight” illumination to the summer “Jozenji Streetjazz Festival.” Art and culture enthusiasts can visit the nearby Sendai Mediatheque, a modern facility housing a library, gallery, and theatre. Visitors can stroll beneath the trees, enjoy the seasonal colours, explore shops and restaurants, admire public art, or time their visit to experience one of the city’s most colourful festivals along this iconic avenue.Savour Local Delicacies, Street Snacks, and Craft BrewsSendai offers a rich culinary scene with traditional flavours and local specialities. No visit is complete without trying gyutan, the city’s famed grilled beef tongue, available at restaurants. Those with a sweet tooth will enjoy zunda, a paste made from crushed edamame served over mochi or in desserts, while sasakama, a fish-shaped fish cake, makes a perfect snack. Other regional dishes include harako meshi, salmon and salmon roe over rice, and seasonal treats like seri-nabe, a parsley hot pot. Food lovers can also tour the Kirin Beer Sendai Brewery or a Nikka whisky distillery to see local drinks crafted firsthand.Nearby AttractionsJust beyond Sendai, a wealth of scenic and cultural treasures awaits, from coastal vistas to historic temples and charming towns perfect for day trips. Matsushima, renowned as one of Japan’s three most scenic spots, delights visitors with its picturesque islands and historic temples.Yamadera, a mountain temple complex, offers a serene setting and panoramic views, ideal for a reflective escape. Shiogama Shrine showcases maritime heritage and seasonal festivals, while the hot spring town of Naruko Onsen provides traditional ryokan experiences. The rugged coastline of Ishinomaki, including the famous Tashirojima Cat Island, offers fresh seafood markets and captivating seaside scenery, making it a must-visit for travellers exploring the Tohoku region.FAQsWhat is Sendai known for?Sendai, the largest city in Japan’s Tohoku region, is known as the “City of Trees” for its leafy streets, historical landmarks, festivals, and regional cuisine like gyutan and zunda.How do I get to Sendai?Sendai is accessible from Tokyo by Shinkansen (bullet train) in around 90 minutes, and it also has an airport offering domestic and some international flights.What are the must-see attractions in Sendai?Top attractions include Sendai Castle Ruins (Aoba Castle), Zuihoden Mausoleum, Osaki Hachimangu Shrine, Jozenji-dori street, and the Sendai Mediatheque.What local foods should I try in Sendai?Signature dishes include gyutan (grilled beef tongue), zunda (sweet edamame paste), harako meshi (salmon and salmon roe rice), and sasakama (fish cake).Shirakawa-go: Inside Japan’s Village Crowned Asia’s Most Beautiful Destination