The Indian Premier League is not only one of the top sporting leagues globally but also the biggest T20 competition in the world. Since its inception in 2008, the franchise cricket system introduced by the IPL has grown exponentially, continuously expanding its reach and influence.
Ahead of the IPL 2025 final, set for Tuesday, 3 June at 7:30 pm IST, Punjab Kings and Royal Challengers Bengaluru will face off as a new champion will be crowned. League Chairman Arun Dhumal spoke about the scale of the league’s impact, from passionate fandom to massive commercial success, reflecting how the IPL has truly become a brand.
This impact is so significant that Dhumal describes the IPL as the best and number one “Make in India” brand post-independence, highlighting its unmatched success and transformative contribution to Indian sports and business.
In an interview with the Times of India, League Chairman Dhumal emphasized the pivotal role of T20 cricket in transforming the sport. He explained, “The revenue generated is being reinvested into the system, building the kind of bench strength we see today. For example, a Ranji player now earns Rs. 60,000 a day, compared to just Rs. 10,000 earlier.”
Dhumal added that T20 has expanded cricket’s reach to new territories, with associate countries now hosting their own T20 leagues, an achievement he attributes directly to the IPL. He concluded by reaffirming IPL’s status as “the number one Make in India brand post-independence.”
The IPL is more than just cricket, it’s a powerhouse of advertisement, fandom, and culture that shapes much more than the game itself.
It’s a phenomenon that blends cricket, commerce, memes, and fan engagement into one unstoppable force. From electrifying on-field action to massive digital influence, the IPL offers something for everyone. In fact, players and even fans are gaining lakhs of followers simply by appearing on screen at the right moment.
And it’s only getting bigger. The soaring price tags of players are proof that the league’s popularity and impact continue to rise, setting new benchmarks every season.
