SRM Business School, situated in Bakshi Ka Talab (BKT), Lucknow, has introduced its Advanced General Management Programme (AGMP), a two-year postgraduate course in business management. With this launch, SRM Business School becomes the second academic institution in Lucknow, following IIM Lucknow, to offer a structured AGMP, contributing to the expansion postgraduate business education options in the region.
The AGMP has been designed to provide students an understanding of core business principles while integrating emerging trends and sectoral innovations. The programe aims to deliver foundational and strategic knowledge across management domains such as finance, marketing, human resources, operations, analytics, and strategy. Emphasis is placed on aligning academic content with real-world business challenges, preparing students for managerial responsibilities in diverse sectors.
Learning Framework and Pedagogical Approach
The curriculum incorporates a case-based pedagogical structure, experiential modules, and an interactive classroom environment. The course includes smart classrooms, simulations, group activities, and capstone projects to support both theoretical learning and practical application. The inclusion of contemporary topics and evolving business tools aims to develop competencies in decision-making, innovation, leadership, and analytical thinking.
The AGMP is structured as a blended programme combining online learning modules with on-campus interactive sessions. This format is intended to provide flexibility while maintaining academic rigour through periodic assessments, faculty guidance, and peer collaboration. Classrooms are equipped with modern teaching infrastructure, including digital aids and air-conditioned learning spaces designed to support education.
Intended Audience and Curriculum Objectives
The programme is suitable for students aspiring to pursue a career in management or for individuals seeking structured education in core business functions. It follows a top-down methodology, gradually building from foundational knowledge to strategic and contextual business understanding. The curriculum focuses on cross-functional integration and is designed to cultivate competencies in problem-solving, leadership, and collaboration.
Interactive learning modules promote peer engagement, discussion-based assignments, and collaborative group projects. The learning environment is structured to encourage dialogue between students and faculty, with opportunities for feedback and mentorship. The diverse student cohort further enriches classroom interaction by offering a variety of perspectives and experiences.
Programme Features and Academic Support
Key features of the AGMP include:
A two-year general management curriculum aligned with industry standards.
Blended learning approach combining online delivery with structured on-campus sessions.
Smart classrooms and digital learning aids to support interactive education.
Skill enhancement workshops in finance, marketing, HR, analytics, and entrepreneurship.
Real-world simulations, business case discussions, and industry-led capstone projects.
Guest lectures by professionals from corporate and entrepreneurial backgrounds.
Internship placement assistance and business incubation exposure.
Alumni engagement initiatives to foster long-term academic and professional networks.
The programme is supported by a faculty pool comprising academic professionals and practitioners with experience in the fields of business management and applied research. The academic team is involved in continuous curriculum updates to reflect current industry practices and maintain alignment with evolving management education trends.
First Enrolment and Public Response
The programme's first enrolment has been confirmed with Mithika Dwivedi, a digital content creator known for her online presence. Her participation indicates the programme’s accessibility to students from diverse professional and educational backgrounds. The enrolment also underlines the institution’s effort to attract individuals with learning goals.
Remarks from Institutional Leadership
Piyush Singh Chauhan, Vice Chairman of SRM Business School, stated “that the AGMP was developed to address changing educational needs and workplace demands. According to him, the course structure focuses on activity-based learning and is supported by institutional infrastructure, academic mentorship, and curated exposure to contemporary business themes.”
About SRM Business School
SRM Business School was founded in 2009 in Lucknow, Uttar Pradesh. The institution was established by Mr. Pawan Singh Chauhan in memory of his father, Late Subedar Singh, a social activist. Inspired by his father's vision to contribute to society through education, Mr. Chauhan set up SRM Business School with the objective of providing accessible and structured academic opportunities to the youth.
The institution is affiliated with Dr. A.P.J. Abdul Kalam Technical University (AKTU), Lucknow. It provides undergraduate and postgraduate programmes in business administration, management, and related disciplines. The academic environment emphasize discipline, research orientation, and skill-based learning. Over the years, the school has introduced initiatives such as industrial visits, guest lectures, and academic workshops to bridge the gap between theory and practice.
SRM Business School is located in BKT, featuring academic blocks, laboratories, digital classrooms, and hostel facilities. The faculty includes educators and industry professionals who support students through structured syllabi for a balanced academic experience. The school continues to focus on education that aligns with current market needs and supports the development of future professionals.
