As urban lifestyles grow increasingly demanding, the idea of home is being redefined—from a place to live, to a space that actively supports well-being. Gera Developments, long known for pioneering thoughtful residential concepts, is once again pushing boundaries with its WellnessCentric Homes™. In this interview, Rohit Gera, Managing Director, Gera Developments, shares the thinking behind the concept, how it goes beyond traditional amenities, and why embedding wellness into everyday living is the future of premium housing in India.
Q1. What inspired Gera Developments to conceptualize WellnessCentric HomesTM?
At Gera Developments, we’ve always believed that homes should evolve with the changing needs of people. After transforming how families live with our ChildCentric® Homes, we realized that the next need of urban India is wellness. In today’s world, work has followed us home. Stress levels are higher, time for self-care is shrinking, and wellness—though deeply desired—often becomes unsustainable.
We call this wellness inertia—the gap between wanting to live well and being able to sustain it. Gera’s WellnessCentric HomesTM are designed to overcome that gap by integrating wellness into the very fabric of everyday living.
Q2. How is the concept of WellnessCentric Homes different from traditional residential projects?
Most homes focus on the hardware—amenities like gyms or pools—but not on how residents actually use them. Our approach goes beyond amenities. We’ve created an ecosystem that combines wellness design, expert-led services, and habit-supporting frameworks. Our 3-tier ‘Habit Infrastructure’—Nudge, Support, Sustain—helps residents adopt and maintain wellness practices through thoughtful design, expert guidance, and flexible, personalized wellness plans. To help residents ease into these habits from the very beginning, we have partnered with leading wellness experts who bring consistency, credibility, and structure to everyday routines. This includes Aqua Aerobics with Nisha Millet Academy, Yoga with Prana Yoga by Ananda, Pilates led by Yasmin Karachiwala, and personalised nutrition guidance from Nicole Kedia. Their involvement ensures that residents are introduced to wellness in a way that feels natural, encouraging, and easy to sustain. The goal is to make a healthy lifestyle feel natural and effortless, not aspirational.
Q3. What are some of the unique wellness features integrated into these homes?
We have looked at wellness holistically and anchored our offering in the foundational pillars of mind, body, and spirit. For the body, residents have access to Yoga, Pilates, Aqua Aerobics, Fitness Training, and even personal Nutrition Consultations. For the mind, we have created meditation zones, silent pods to help residents disconnect, and spa spaces for relaxation. For the spirit we have green, open, community spaces that are revitalising and large windows in homes to let in ample sunlight. All of this is designed with evidence-based architecture, right down to balanced light, better air quality, and mindful layouts to improve sleep, productivity, and emotional well-being. Like, we mentioned before, what elevates all these from mere features, is our 3-tier habit infrastructure of nudge, support and sustain which enables effortless adoption by the residents.
Q4. You’ve partnered with experts to bring this concept to life. Could you elaborate on that?
Absolutely. We have tied up with a Branded Gym that will also offer Personal Training and reputed professionals in Yoga, Pilates, Aqua Aerobics, and Nutrition. It’s not just about offering training, it’s about bringing credibility, expertise, and quality experiences to our residents. These expert partnerships ensure that the wellness programs aren’t token offerings, they’re well-structured, consistently delivered, and designed for measurable impact.
Q5. Why did you choose Hrithik Roshan as the brand ambassador for WellnessCentric Homes?
Hrithik’s association with Gera’s WellnessCentric HomesTM goes far beyond celebrity endorsement. His discipline, commitment to fitness, and belief in balance reflect the very philosophy we’ve built into these homes. He embodies the idea that wellness isn’t an act, but a way of life and that alignment makes this partnership truly meaningful.
Q6. How do you see the WellnessCentric concept shaping the future of Indian housing?
Wellness is no longer a luxury, it’s a necessity. As our lives become more technology-driven and fast-paced, homes must become counterbalances, spaces that restore, not drain us.
With Gera’s WellnessCentric HomesTM, we are setting a new benchmark where health, mindfulness, and community well-being are central to residential design. The role of most developers ends once the building and amenities are erected, however, by providing a habit infrastructure, we are going beyond to enable residents to unlock true value from their WellnessCentric HomesTM. As we have learnt from ChildCentric® Homes, this enablement is what residents and the community truly values. With Gera’s WellnessCentric HomesTM we are poised to redefine what premium living means for the next generation of homeowners.
Q7. What does this concept mean for the Gera brand and its legacy of innovation?
Innovation is part of our DNA, from India’s first 5-year warranty to ChildCentric® Homes. WellnessCentric HomesTM is the next step in that journey where we bring together design, science, and lifestyle management to help residents live unstoppable. It’s about delivering long-term value, not just through infrastructure but through experiences that help people truly thrive.
