The World Tourism Organization defines sustainable travel as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of its visitors, the industry, the environment and host communities.”
In a nutshell, it means travelling in a way that minimizes our negative impact on the planet so that the destination’s cultural and natural environments can be maintained long-term.
The Outlook Group and Toluna collaborated to conduct a study to understand awareness and practices around sustainable travel in India. The key objective was to understand people’s current behaviour with respect to leisure travel and what all aspects of sustainable travel they know and practice themselves.