From Screen To Stage: Coke Studio Bharat Goes LIVE, Bringing Folk, Indie, And Gen Z Sounds To Delhi And Guwahati

For years, Coke Studio Bharat has lived on screens and playlists, stitching together folk traditions, regional dialects and contemporary sounds. This January, that digital phenomenon will step into the physical world for the first time, as Coke Studio Bharat LIVE debuts as a large-scale public concert in Delhi and Guwahati.The format marks a shift for the platform, moving beyond recorded collaborations to a shared, on-ground experience that brings artists and audiences under one roof. Spread across two cities, the concerts aim to translate the intimacy and diversity of Coke Studio Bharat into a live cultural moment designed especially for young audiences.Taking Coke Studio Off The ScreenCoke Studio Bharat LIVE has been conceived as more than a music gig. It is being positioned as an immersive cultural showcase where sound, food and collective experience intersect. For fans, it offers the chance to step into the world they have so far encountered only through videos and audio tracks.According to Coca-Cola’s Integrated Marketing Experience lead for India and Southwest Asia, Shantanu Gangane, the move towards a live format reflects the organic growth of the Coke Studio Bharat community over recent seasons. He described the LIVE edition as a natural extension of a platform that has increasingly functioned as a cultural meeting point rather than just a music property.At its core, Coke Studio Bharat has focused on local sounds as carriers of India’s stories. Folk forms, traditional instruments and regional languages have been blended with new-age arrangements to keep the music rooted while allowing it to evolve. The LIVE format, organisers say, also attempts to bridge generations, introducing Gen Z audiences to musical traditions through collaborations that feel current and relatable.Two Cities, Many VoicesThe Delhi concert will feature a lineup that spans mainstream playback, indie and experimental sounds. Shreya Ghoshal headlines the capital’s showcase, alongside Aditya Rikhari, Rashmeet Kaur, and Divyam and Khwaab. Together, they represent vocal virtuosity, singer-songwriter sensibilities and the introspective tone that has come to define much of Coke Studio Bharat’s recent output.For Ghoshal, who has collaborated with Coca-Cola over several years, the LIVE show marks a new chapter. She described the experience of performing Coke Studio Bharat music on stage as creatively enriching, noting that the platform has reshaped how audiences engage with Indian music.Artists such as Rikhari and Kaur echoed the idea of live performance, adding a different kind of honesty to the sound, one shaped by direct audience connection rather than studio polish.In Guwahati, the focus shifts eastward. The lineup includes Anuv Jain, Shankuraj Konwar, Rito Riba and Anoushka Maskey, each carrying a distinct regional or indie identity. For performers from the Northeast, the LIVE debut is also about visibility. Shankuraj Konwar pointed to Coke Studio Bharat’s role in creating space for regional voices, while Rito Riba described performing in Guwahati as sharing stories where they belong.Anuv Jain, riding on the response to his recent collaboration Arz Kiya Hai, sees the LIVE stage as a chance to move beyond the recording studio and reconnect directly with listeners.As the January dates approach, more details around performances and on-ground experiences are expected to be announced. For now, Coke Studio Bharat LIVE signals a shift in how one of India’s most-watched music platforms wants to be experienced, not just heard or seen, but lived.FAQs1. What is Coke Studio Bharat LIVE?Coke Studio Bharat LIVE is the platform’s first-ever public concert format, bringing its folk, indie and contemporary collaborations to live audiences.2. Where will Coke Studio Bharat LIVE concerts be held?The inaugural LIVE concerts will take place in Delhi and Guwahati in January.3. Which artists are performing at Coke Studio Bharat LIVE?Artists include Shreya Ghoshal, Anuv Jain, Rashmeet Kaur, Aditya Rikhari, Rito Riba, Shankuraj Konwar and Anoushka Maskey, among others.4. Why is Coke Studio Bharat moving to a live format?Organisers say the LIVE edition reflects the platform’s evolution into a cultural meeting point and responds to growing demand for shared, on-ground experiences.5. What makes the Guwahati concert significant?The Guwahati show highlights Northeast and regional voices, giving local artists a prominent platform in a national live music showcase.Music Lovers, Here Are All the Upcoming Concerts And Festivals To Catch In India In 2025