Travis Kelce is not just the ‘Guy On The Chiefs’, but also the man behind a brand new Chipotle makeover in the Kansas City, Missouri.
Swifties, the devoted fan base of Taylor Swift, have taken the initiative to explore the social media history of the Kansas City Chiefs tight end on X, previously known as Twitter, in an effort to familiarize themselves with Taylor Swift's new romantic interest.
Among these posts, a particular one from 2011, authored by Kelce, has captured the interest of Chipotle, a well-known restaurant chain famous for its burritos, bowls, and salads. “Went from class to therapy, now I need some #chipolte and then I'm off to check out my new apt!!,” Kelce wrote on April 27, 2011.
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The tweet received a resurgence of attention and now has nearly 4K likes and over a thousand shares. A search of his past tweets shows he called the chain "Chipolte" a total of nearly 15 times from 2009 to 2011.
Even though they misspelled the brand's name, Chipotle responded to the post on Wednesday, November 15, with a playful "its me, hi," making a nod to Swift's song "Anti-Hero."
The interaction didn't stop there; the restaurant chain has temporarily embraced Kelce's unique spelling.
Seeking to leverage the buzz generated by Kelce's old post, Chipotle has altered its username to "Chipolte" across several social media platforms.
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Additionally, the company went a step further by modifying the signage outside a Chipotle location in Kansas City, referencing Kelce's post.
Erin Wolford, Vice President of External Communications at Chipotle Mexican Grill, Inc., confirmed that the change was official in an email statement issued to TODAY.com.
“When Travis Kelce’s old tweets referencing the brand started resurfacing on X, we knew there was an opportunity for us to organically engage in an authentic way,” Wolford’s statement says.
“Our response was one of our top performing posts on the platform this year, so we decided to keep the momentum going for our fans by renaming a local Kansas City restaurant as a nod to ‘the guy on the
Chiefs’ prior to last night’s game,” she concluded while referencing the Nov. 21 game between the Chiefs and Philadelphia Eagles.
Situated at 4151 Sterling Ave., Suite B, the restaurant is in close proximity to GEHA Field at Arrowhead Stadium, the home of the Kansas City Chiefs.
